Kankura golf: a business plan for Germany

Detalhes bibliográficos
Autor(a) principal: Pinto, Joana Cudell Silva
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/23458
Resumo: This work, Kankura Golf: A Business Plan for Germany, is about a Portuguese golf footwear brand, which is currently facing the challenge of redefining and improving its sales strategy. Consequently, this project focuses on assessing the size and scope of the golf footwear industry, with the purpose of defining the company’s market position. Besides of analysing the internal and external contexts by applying the concepts presented in the literature review, this report collects customer insights from German golfers. In the end, it is concluded that the company’s optimal positioning is as a modern golf shoe brand that combines superior quality with a fashionable design.
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spelling Kankura golf: a business plan for GermanyGolf footwear industryMarketing strategyBrand positioningNiche marketDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work, Kankura Golf: A Business Plan for Germany, is about a Portuguese golf footwear brand, which is currently facing the challenge of redefining and improving its sales strategy. Consequently, this project focuses on assessing the size and scope of the golf footwear industry, with the purpose of defining the company’s market position. Besides of analysing the internal and external contexts by applying the concepts presented in the literature review, this report collects customer insights from German golfers. In the end, it is concluded that the company’s optimal positioning is as a modern golf shoe brand that combines superior quality with a fashionable design.Rodrigues, LuísRUNPinto, Joana Cudell Silva2018-01-20T01:30:24Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/23458TID:201714760enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:11:43Zoai:run.unl.pt:10362/23458Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:48.349322Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Kankura golf: a business plan for Germany
title Kankura golf: a business plan for Germany
spellingShingle Kankura golf: a business plan for Germany
Pinto, Joana Cudell Silva
Golf footwear industry
Marketing strategy
Brand positioning
Niche market
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Kankura golf: a business plan for Germany
title_full Kankura golf: a business plan for Germany
title_fullStr Kankura golf: a business plan for Germany
title_full_unstemmed Kankura golf: a business plan for Germany
title_sort Kankura golf: a business plan for Germany
author Pinto, Joana Cudell Silva
author_facet Pinto, Joana Cudell Silva
author_role author
dc.contributor.none.fl_str_mv Rodrigues, Luís
RUN
dc.contributor.author.fl_str_mv Pinto, Joana Cudell Silva
dc.subject.por.fl_str_mv Golf footwear industry
Marketing strategy
Brand positioning
Niche market
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Golf footwear industry
Marketing strategy
Brand positioning
Niche market
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work, Kankura Golf: A Business Plan for Germany, is about a Portuguese golf footwear brand, which is currently facing the challenge of redefining and improving its sales strategy. Consequently, this project focuses on assessing the size and scope of the golf footwear industry, with the purpose of defining the company’s market position. Besides of analysing the internal and external contexts by applying the concepts presented in the literature review, this report collects customer insights from German golfers. In the end, it is concluded that the company’s optimal positioning is as a modern golf shoe brand that combines superior quality with a fashionable design.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-20
2017-01-20T00:00:00Z
2018-01-20T01:30:24Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/23458
TID:201714760
url http://hdl.handle.net/10362/23458
identifier_str_mv TID:201714760
dc.language.iso.fl_str_mv eng
language eng
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