Kankura golf: a business plan for Germany
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/23458 |
Resumo: | This work, Kankura Golf: A Business Plan for Germany, is about a Portuguese golf footwear brand, which is currently facing the challenge of redefining and improving its sales strategy. Consequently, this project focuses on assessing the size and scope of the golf footwear industry, with the purpose of defining the company’s market position. Besides of analysing the internal and external contexts by applying the concepts presented in the literature review, this report collects customer insights from German golfers. In the end, it is concluded that the company’s optimal positioning is as a modern golf shoe brand that combines superior quality with a fashionable design. |
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Kankura golf: a business plan for GermanyGolf footwear industryMarketing strategyBrand positioningNiche marketDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work, Kankura Golf: A Business Plan for Germany, is about a Portuguese golf footwear brand, which is currently facing the challenge of redefining and improving its sales strategy. Consequently, this project focuses on assessing the size and scope of the golf footwear industry, with the purpose of defining the company’s market position. Besides of analysing the internal and external contexts by applying the concepts presented in the literature review, this report collects customer insights from German golfers. In the end, it is concluded that the company’s optimal positioning is as a modern golf shoe brand that combines superior quality with a fashionable design.Rodrigues, LuísRUNPinto, Joana Cudell Silva2018-01-20T01:30:24Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/23458TID:201714760enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:11:43Zoai:run.unl.pt:10362/23458Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:48.349322Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Kankura golf: a business plan for Germany |
title |
Kankura golf: a business plan for Germany |
spellingShingle |
Kankura golf: a business plan for Germany Pinto, Joana Cudell Silva Golf footwear industry Marketing strategy Brand positioning Niche market Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Kankura golf: a business plan for Germany |
title_full |
Kankura golf: a business plan for Germany |
title_fullStr |
Kankura golf: a business plan for Germany |
title_full_unstemmed |
Kankura golf: a business plan for Germany |
title_sort |
Kankura golf: a business plan for Germany |
author |
Pinto, Joana Cudell Silva |
author_facet |
Pinto, Joana Cudell Silva |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rodrigues, Luís RUN |
dc.contributor.author.fl_str_mv |
Pinto, Joana Cudell Silva |
dc.subject.por.fl_str_mv |
Golf footwear industry Marketing strategy Brand positioning Niche market Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Golf footwear industry Marketing strategy Brand positioning Niche market Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This work, Kankura Golf: A Business Plan for Germany, is about a Portuguese golf footwear brand, which is currently facing the challenge of redefining and improving its sales strategy. Consequently, this project focuses on assessing the size and scope of the golf footwear industry, with the purpose of defining the company’s market position. Besides of analysing the internal and external contexts by applying the concepts presented in the literature review, this report collects customer insights from German golfers. In the end, it is concluded that the company’s optimal positioning is as a modern golf shoe brand that combines superior quality with a fashionable design. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-01-20 2017-01-20T00:00:00Z 2018-01-20T01:30:24Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/23458 TID:201714760 |
url |
http://hdl.handle.net/10362/23458 |
identifier_str_mv |
TID:201714760 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137905045667840 |