The concept of nudging : how power impacts one’s susceptibility to nudges and the intention to influence others through nudges

Detalhes bibliográficos
Autor(a) principal: Kaiser, Jessica
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/38860
Resumo: Nudges are behavioural interventions that guide people's decisions toward more desirable options. Nudging as a tool to influence people's decision-making is a matter of great debate, with particular emphasis on issues such as power distribution, pre-existing preferences and information that may result in biases, as well as the premise that nudges primarily affect people when they are in irrational modes of thinking. Within this discussion, I advance empirical insights into how power affects people's sensitivity to nudges as well as their behaviour towards using nudges on others. The current study examines therefore two parts, the impact of perceived power on people's nudging behaviour and the behaviour towards nudging mechanisms of the targeted individual. I hypothesized that power has a great influence in the nudged behaviour of individuals and their desire towards using it. I look at experimental data and evaluate if power impacts one’s susceptibility to nudges and if the perceived power level might moderate effects such as comfortability, nudge acceptance or the likelihood to use nudges.
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spelling The concept of nudging : how power impacts one’s susceptibility to nudges and the intention to influence others through nudgesNudgesPowerfulPowerlessInfluenceDecision-making processNudgeabilityPoderFalta de poderInfluênciaProcesso de tomada de decisãoDomínio/Área Científica::Ciências Sociais::Economia e GestãoNudges are behavioural interventions that guide people's decisions toward more desirable options. Nudging as a tool to influence people's decision-making is a matter of great debate, with particular emphasis on issues such as power distribution, pre-existing preferences and information that may result in biases, as well as the premise that nudges primarily affect people when they are in irrational modes of thinking. Within this discussion, I advance empirical insights into how power affects people's sensitivity to nudges as well as their behaviour towards using nudges on others. The current study examines therefore two parts, the impact of perceived power on people's nudging behaviour and the behaviour towards nudging mechanisms of the targeted individual. I hypothesized that power has a great influence in the nudged behaviour of individuals and their desire towards using it. I look at experimental data and evaluate if power impacts one’s susceptibility to nudges and if the perceived power level might moderate effects such as comfortability, nudge acceptance or the likelihood to use nudges.Os empurrões são intervenções comportamentais que guiam as decisões das pessoas no sentido de opções mais desejáveis. O empurrão como instrumento para influenciar a tomada de decisões das pessoas é uma questão de grande debate, com particular ênfase em questões como a distribuição de poder, preferências pré-existentes e informação que podem resultar em enviesamentos, bem como a premissa de que o empurrão afecta principalmente as pessoas quando estas se encontram em modos de pensar irracionais. No âmbito desta discussão, avanço os conhecimentos empíricos sobre como o poder afecta a sensibilidade das pessoas aos empurrões, bem como o seu comportamento em relação à utilização de empurrões nos outros. O estudo actual examina, portanto, duas partes, o impacto do poder percebido no comportamento de empurrar as pessoas e o comportamento em relação aos mecanismos de empurrar do indivíduo visado. Eu imaginei que o poder tem uma grande influência no comportamento de empurrar dos indivíduos e no seu desejo de o utilizar. Analiso os dados experimentais e avalio se o poder tem impacto sobre a susceptibilidade a um empurrão e se o nível de poder percebido pode moderar efeitos como o conforto, a aceitação de empurrão ou a probabilidade de usar empurrão.Almeida, Filipa deVeritati - Repositório Institucional da Universidade Católica PortuguesaKaiser, Jessica2022-09-13T09:56:36Z2022-05-032022-042022-05-03T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/38860TID:203038401enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:44:21Zoai:repositorio.ucp.pt:10400.14/38860Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:31:44.489972Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The concept of nudging : how power impacts one’s susceptibility to nudges and the intention to influence others through nudges
title The concept of nudging : how power impacts one’s susceptibility to nudges and the intention to influence others through nudges
spellingShingle The concept of nudging : how power impacts one’s susceptibility to nudges and the intention to influence others through nudges
Kaiser, Jessica
Nudges
Powerful
Powerless
Influence
Decision-making process
Nudgeability
Poder
Falta de poder
Influência
Processo de tomada de decisão
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The concept of nudging : how power impacts one’s susceptibility to nudges and the intention to influence others through nudges
title_full The concept of nudging : how power impacts one’s susceptibility to nudges and the intention to influence others through nudges
title_fullStr The concept of nudging : how power impacts one’s susceptibility to nudges and the intention to influence others through nudges
title_full_unstemmed The concept of nudging : how power impacts one’s susceptibility to nudges and the intention to influence others through nudges
title_sort The concept of nudging : how power impacts one’s susceptibility to nudges and the intention to influence others through nudges
author Kaiser, Jessica
author_facet Kaiser, Jessica
author_role author
dc.contributor.none.fl_str_mv Almeida, Filipa de
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Kaiser, Jessica
dc.subject.por.fl_str_mv Nudges
Powerful
Powerless
Influence
Decision-making process
Nudgeability
Poder
Falta de poder
Influência
Processo de tomada de decisão
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Nudges
Powerful
Powerless
Influence
Decision-making process
Nudgeability
Poder
Falta de poder
Influência
Processo de tomada de decisão
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Nudges are behavioural interventions that guide people's decisions toward more desirable options. Nudging as a tool to influence people's decision-making is a matter of great debate, with particular emphasis on issues such as power distribution, pre-existing preferences and information that may result in biases, as well as the premise that nudges primarily affect people when they are in irrational modes of thinking. Within this discussion, I advance empirical insights into how power affects people's sensitivity to nudges as well as their behaviour towards using nudges on others. The current study examines therefore two parts, the impact of perceived power on people's nudging behaviour and the behaviour towards nudging mechanisms of the targeted individual. I hypothesized that power has a great influence in the nudged behaviour of individuals and their desire towards using it. I look at experimental data and evaluate if power impacts one’s susceptibility to nudges and if the perceived power level might moderate effects such as comfortability, nudge acceptance or the likelihood to use nudges.
publishDate 2022
dc.date.none.fl_str_mv 2022-09-13T09:56:36Z
2022-05-03
2022-04
2022-05-03T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/38860
TID:203038401
url http://hdl.handle.net/10400.14/38860
identifier_str_mv TID:203038401
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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