Digital spaces / Axians "customer brand engagement" project: scenarios for sensing spaces at city scale

Detalhes bibliográficos
Autor(a) principal: Correia, Carolina Feliciano
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/127587
Resumo: Driven by the rise oftechnology the physical world becomes increasingly connected to the digital world. As a result, vast amounts of data from sensorial measurements are available waiting to be fully utilized. The “Customer Brand Engagement” project of Axians, the field lab partner, aims to create a system for the measurement of engagement. Understanding the customer on the inside through data from the outside, will lead to a deeper customer knowledge, which enables forming long lasting and meaningful connections between customers and brands. The available opportunities of such analytics technologies are being examined in the report.
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spelling Digital spaces / Axians "customer brand engagement" project: scenarios for sensing spaces at city scaleCustomer engagementSmart environmentsSensing spacesAnalyticsDomínio/Área Científica::Ciências Sociais::Economia e GestãoDriven by the rise oftechnology the physical world becomes increasingly connected to the digital world. As a result, vast amounts of data from sensorial measurements are available waiting to be fully utilized. The “Customer Brand Engagement” project of Axians, the field lab partner, aims to create a system for the measurement of engagement. Understanding the customer on the inside through data from the outside, will lead to a deeper customer knowledge, which enables forming long lasting and meaningful connections between customers and brands. The available opportunities of such analytics technologies are being examined in the report.Castro, João Nuno Lopes deRUNCorreia, Carolina Feliciano2024-01-04T01:30:54Z2021-01-112021-01-042021-01-11T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/127587TID:202742822enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:07:32Zoai:run.unl.pt:10362/127587Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:46:10.121546Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Digital spaces / Axians "customer brand engagement" project: scenarios for sensing spaces at city scale
title Digital spaces / Axians "customer brand engagement" project: scenarios for sensing spaces at city scale
spellingShingle Digital spaces / Axians "customer brand engagement" project: scenarios for sensing spaces at city scale
Correia, Carolina Feliciano
Customer engagement
Smart environments
Sensing spaces
Analytics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Digital spaces / Axians "customer brand engagement" project: scenarios for sensing spaces at city scale
title_full Digital spaces / Axians "customer brand engagement" project: scenarios for sensing spaces at city scale
title_fullStr Digital spaces / Axians "customer brand engagement" project: scenarios for sensing spaces at city scale
title_full_unstemmed Digital spaces / Axians "customer brand engagement" project: scenarios for sensing spaces at city scale
title_sort Digital spaces / Axians "customer brand engagement" project: scenarios for sensing spaces at city scale
author Correia, Carolina Feliciano
author_facet Correia, Carolina Feliciano
author_role author
dc.contributor.none.fl_str_mv Castro, João Nuno Lopes de
RUN
dc.contributor.author.fl_str_mv Correia, Carolina Feliciano
dc.subject.por.fl_str_mv Customer engagement
Smart environments
Sensing spaces
Analytics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Customer engagement
Smart environments
Sensing spaces
Analytics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Driven by the rise oftechnology the physical world becomes increasingly connected to the digital world. As a result, vast amounts of data from sensorial measurements are available waiting to be fully utilized. The “Customer Brand Engagement” project of Axians, the field lab partner, aims to create a system for the measurement of engagement. Understanding the customer on the inside through data from the outside, will lead to a deeper customer knowledge, which enables forming long lasting and meaningful connections between customers and brands. The available opportunities of such analytics technologies are being examined in the report.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-11
2021-01-04
2021-01-11T00:00:00Z
2024-01-04T01:30:54Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/127587
TID:202742822
url http://hdl.handle.net/10362/127587
identifier_str_mv TID:202742822
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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