Digital spaces / Axians "customer brand engagement" project: operational business model

Detalhes bibliográficos
Autor(a) principal: Sarcinella, Matteo
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123088
Resumo: Driven by the rise of technology the physical world becomes increasingly connected to the digital world. As a result, vast amounts of data from sensorial measurements are available waiting to be fully utilized. The “Customer Brand Engagement” project of Axians, the field lab partner, aims to create a system for the measurement of engagement. Understanding the customer on the inside through data from the outside, will lead to a deeper customer knowledge, which enables forming long lasting and meaningful connections between customers and brands. The available opportunities of such analytics technologies are being examined in the report.
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spelling Digital spaces / Axians "customer brand engagement" project: operational business modelCustomer engagementSmart environmentsSensing spacesAnalyticsDomínio/Área Científica::Ciências Sociais::Economia e GestãoDriven by the rise of technology the physical world becomes increasingly connected to the digital world. As a result, vast amounts of data from sensorial measurements are available waiting to be fully utilized. The “Customer Brand Engagement” project of Axians, the field lab partner, aims to create a system for the measurement of engagement. Understanding the customer on the inside through data from the outside, will lead to a deeper customer knowledge, which enables forming long lasting and meaningful connections between customers and brands. The available opportunities of such analytics technologies are being examined in the report.Castro, João Nuno Lopes deRUNSarcinella, Matteo2021-08-25T07:32:03Z2021-01-112021-01-042021-01-11T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123088TID:202739589enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:30Zoai:run.unl.pt:10362/123088Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:56.484496Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Digital spaces / Axians "customer brand engagement" project: operational business model
title Digital spaces / Axians "customer brand engagement" project: operational business model
spellingShingle Digital spaces / Axians "customer brand engagement" project: operational business model
Sarcinella, Matteo
Customer engagement
Smart environments
Sensing spaces
Analytics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Digital spaces / Axians "customer brand engagement" project: operational business model
title_full Digital spaces / Axians "customer brand engagement" project: operational business model
title_fullStr Digital spaces / Axians "customer brand engagement" project: operational business model
title_full_unstemmed Digital spaces / Axians "customer brand engagement" project: operational business model
title_sort Digital spaces / Axians "customer brand engagement" project: operational business model
author Sarcinella, Matteo
author_facet Sarcinella, Matteo
author_role author
dc.contributor.none.fl_str_mv Castro, João Nuno Lopes de
RUN
dc.contributor.author.fl_str_mv Sarcinella, Matteo
dc.subject.por.fl_str_mv Customer engagement
Smart environments
Sensing spaces
Analytics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Customer engagement
Smart environments
Sensing spaces
Analytics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Driven by the rise of technology the physical world becomes increasingly connected to the digital world. As a result, vast amounts of data from sensorial measurements are available waiting to be fully utilized. The “Customer Brand Engagement” project of Axians, the field lab partner, aims to create a system for the measurement of engagement. Understanding the customer on the inside through data from the outside, will lead to a deeper customer knowledge, which enables forming long lasting and meaningful connections between customers and brands. The available opportunities of such analytics technologies are being examined in the report.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-25T07:32:03Z
2021-01-11
2021-01-04
2021-01-11T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123088
TID:202739589
url http://hdl.handle.net/10362/123088
identifier_str_mv TID:202739589
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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