Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement

Detalhes bibliográficos
Autor(a) principal: Hacker, Kenneth L.
Data de Publicação: 2016
Outros Autores: Mendez, Vanessa R.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.17645/mac.v4i2.355
Resumo: This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies.
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spelling Toward a Model of Strategic Influence, International Broadcasting, and Global Engagementinternational broadcasting; public diplomacy; social media; strategic communication; strategic influenceThis article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies.Cogitatio2016-05-04info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v4i2.355oai:ojs.cogitatiopress.com:article/355Media and Communication; Vol 4, No 2 (2016): International Broadcasting and Public Diplomacy in the 21st Century; 69-912183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/355https://doi.org/10.17645/mac.v4i2.355https://www.cogitatiopress.com/mediaandcommunication/article/view/355/355Copyright (c) 2016 Kenneth L. Hacker, Vanessa R. Mendezhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessHacker, Kenneth L.Mendez, Vanessa R.2022-12-20T10:57:46Zoai:ojs.cogitatiopress.com:article/355Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:30.089270Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement
title Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement
spellingShingle Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement
Hacker, Kenneth L.
international broadcasting; public diplomacy; social media; strategic communication; strategic influence
title_short Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement
title_full Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement
title_fullStr Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement
title_full_unstemmed Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement
title_sort Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement
author Hacker, Kenneth L.
author_facet Hacker, Kenneth L.
Mendez, Vanessa R.
author_role author
author2 Mendez, Vanessa R.
author2_role author
dc.contributor.author.fl_str_mv Hacker, Kenneth L.
Mendez, Vanessa R.
dc.subject.por.fl_str_mv international broadcasting; public diplomacy; social media; strategic communication; strategic influence
topic international broadcasting; public diplomacy; social media; strategic communication; strategic influence
description This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies.
publishDate 2016
dc.date.none.fl_str_mv 2016-05-04
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.17645/mac.v4i2.355
oai:ojs.cogitatiopress.com:article/355
url https://doi.org/10.17645/mac.v4i2.355
identifier_str_mv oai:ojs.cogitatiopress.com:article/355
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://www.cogitatiopress.com/mediaandcommunication/article/view/355
https://doi.org/10.17645/mac.v4i2.355
https://www.cogitatiopress.com/mediaandcommunication/article/view/355/355
dc.rights.driver.fl_str_mv Copyright (c) 2016 Kenneth L. Hacker, Vanessa R. Mendez
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Kenneth L. Hacker, Vanessa R. Mendez
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Cogitatio
publisher.none.fl_str_mv Cogitatio
dc.source.none.fl_str_mv Media and Communication; Vol 4, No 2 (2016): International Broadcasting and Public Diplomacy in the 21st Century; 69-91
2183-2439
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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