Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v4i2.355 |
Resumo: | This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies. |
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Toward a Model of Strategic Influence, International Broadcasting, and Global Engagementinternational broadcasting; public diplomacy; social media; strategic communication; strategic influenceThis article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies.Cogitatio2016-05-04info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v4i2.355oai:ojs.cogitatiopress.com:article/355Media and Communication; Vol 4, No 2 (2016): International Broadcasting and Public Diplomacy in the 21st Century; 69-912183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/355https://doi.org/10.17645/mac.v4i2.355https://www.cogitatiopress.com/mediaandcommunication/article/view/355/355Copyright (c) 2016 Kenneth L. Hacker, Vanessa R. Mendezhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessHacker, Kenneth L.Mendez, Vanessa R.2022-12-20T10:57:46Zoai:ojs.cogitatiopress.com:article/355Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:30.089270Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement |
title |
Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement |
spellingShingle |
Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement Hacker, Kenneth L. international broadcasting; public diplomacy; social media; strategic communication; strategic influence |
title_short |
Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement |
title_full |
Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement |
title_fullStr |
Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement |
title_full_unstemmed |
Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement |
title_sort |
Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement |
author |
Hacker, Kenneth L. |
author_facet |
Hacker, Kenneth L. Mendez, Vanessa R. |
author_role |
author |
author2 |
Mendez, Vanessa R. |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Hacker, Kenneth L. Mendez, Vanessa R. |
dc.subject.por.fl_str_mv |
international broadcasting; public diplomacy; social media; strategic communication; strategic influence |
topic |
international broadcasting; public diplomacy; social media; strategic communication; strategic influence |
description |
This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-05-04 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v4i2.355 oai:ojs.cogitatiopress.com:article/355 |
url |
https://doi.org/10.17645/mac.v4i2.355 |
identifier_str_mv |
oai:ojs.cogitatiopress.com:article/355 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/355 https://doi.org/10.17645/mac.v4i2.355 https://www.cogitatiopress.com/mediaandcommunication/article/view/355/355 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2016 Kenneth L. Hacker, Vanessa R. Mendez http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2016 Kenneth L. Hacker, Vanessa R. Mendez http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio |
publisher.none.fl_str_mv |
Cogitatio |
dc.source.none.fl_str_mv |
Media and Communication; Vol 4, No 2 (2016): International Broadcasting and Public Diplomacy in the 21st Century; 69-91 2183-2439 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799130653412818944 |