Hong Kong´s hospitality sector - the business case for quarantine hotels: four points by Sheraton Hong Kong, Tung Chung

Detalhes bibliográficos
Autor(a) principal: Arnold, Roman Heinz
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138972
Resumo: This work project aims to provide a concrete marketing plan for the quarantine hotel Four Points by Sheraton Hong Kong. Therefore, it is important to gain a fundamental understanding of the company itself, its competitors and customers. Further insights were provided by the conducted survey. Based on the results of these two parts, it turns out Four Points by Sheraton should expand its offered services. Organizing get-together events, an errand service, sport and meditation courses as well as an online marketplace for quarantine guests are recommended service improvements. Furthermore, the visibility should be strengthened via a Facebook advertisement campaign and search engine optimization.
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spelling Hong Kong´s hospitality sector - the business case for quarantine hotels: four points by Sheraton Hong Kong, Tung ChungIntegrated marketing communicationsStrategy and international businessBrand managementCovid-19 impactMarketing planHospitality industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project aims to provide a concrete marketing plan for the quarantine hotel Four Points by Sheraton Hong Kong. Therefore, it is important to gain a fundamental understanding of the company itself, its competitors and customers. Further insights were provided by the conducted survey. Based on the results of these two parts, it turns out Four Points by Sheraton should expand its offered services. Organizing get-together events, an errand service, sport and meditation courses as well as an online marketplace for quarantine guests are recommended service improvements. Furthermore, the visibility should be strengthened via a Facebook advertisement campaign and search engine optimization.Harrison, AndrewMartinez, LuizRUNArnold, Roman Heinz2022-05-30T14:04:09Z2022-01-202021-12-172022-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138972TID:202973476enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:17Zoai:run.unl.pt:10362/138972Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:15.714627Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Hong Kong´s hospitality sector - the business case for quarantine hotels: four points by Sheraton Hong Kong, Tung Chung
title Hong Kong´s hospitality sector - the business case for quarantine hotels: four points by Sheraton Hong Kong, Tung Chung
spellingShingle Hong Kong´s hospitality sector - the business case for quarantine hotels: four points by Sheraton Hong Kong, Tung Chung
Arnold, Roman Heinz
Integrated marketing communications
Strategy and international business
Brand management
Covid-19 impact
Marketing plan
Hospitality industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Hong Kong´s hospitality sector - the business case for quarantine hotels: four points by Sheraton Hong Kong, Tung Chung
title_full Hong Kong´s hospitality sector - the business case for quarantine hotels: four points by Sheraton Hong Kong, Tung Chung
title_fullStr Hong Kong´s hospitality sector - the business case for quarantine hotels: four points by Sheraton Hong Kong, Tung Chung
title_full_unstemmed Hong Kong´s hospitality sector - the business case for quarantine hotels: four points by Sheraton Hong Kong, Tung Chung
title_sort Hong Kong´s hospitality sector - the business case for quarantine hotels: four points by Sheraton Hong Kong, Tung Chung
author Arnold, Roman Heinz
author_facet Arnold, Roman Heinz
author_role author
dc.contributor.none.fl_str_mv Harrison, Andrew
Martinez, Luiz
RUN
dc.contributor.author.fl_str_mv Arnold, Roman Heinz
dc.subject.por.fl_str_mv Integrated marketing communications
Strategy and international business
Brand management
Covid-19 impact
Marketing plan
Hospitality industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Integrated marketing communications
Strategy and international business
Brand management
Covid-19 impact
Marketing plan
Hospitality industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project aims to provide a concrete marketing plan for the quarantine hotel Four Points by Sheraton Hong Kong. Therefore, it is important to gain a fundamental understanding of the company itself, its competitors and customers. Further insights were provided by the conducted survey. Based on the results of these two parts, it turns out Four Points by Sheraton should expand its offered services. Organizing get-together events, an errand service, sport and meditation courses as well as an online marketplace for quarantine guests are recommended service improvements. Furthermore, the visibility should be strengthened via a Facebook advertisement campaign and search engine optimization.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-05-30T14:04:09Z
2022-01-20
2022-01-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138972
TID:202973476
url http://hdl.handle.net/10362/138972
identifier_str_mv TID:202973476
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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