Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love

Detalhes bibliográficos
Autor(a) principal: Wallace, Elaine
Data de Publicação: 2020
Outros Autores: Torres, Pedro, Augusto, Mário, Stefuryn, Maryana
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10316/95127
https://doi.org/10.1108/JPBM-06-2020-2937
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spelling Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand loveBrand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.2020-06-15info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/10316/95127http://hdl.handle.net/10316/95127https://doi.org/10.1108/JPBM-06-2020-2937eng1061-0421https://www.emerald.com/insight/content/doi/10.1108/JPBM-06-2020-2937/full/htmlWallace, ElaineTorres, PedroAugusto, MárioStefuryn, Maryanainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-05-25T01:36:46Zoai:estudogeral.uc.pt:10316/95127Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T21:13:42.248983Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
title Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
spellingShingle Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
Wallace, Elaine
Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
title_short Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
title_full Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
title_fullStr Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
title_full_unstemmed Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
title_sort Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
author Wallace, Elaine
author_facet Wallace, Elaine
Torres, Pedro
Augusto, Mário
Stefuryn, Maryana
author_role author
author2 Torres, Pedro
Augusto, Mário
Stefuryn, Maryana
author2_role author
author
author
dc.contributor.author.fl_str_mv Wallace, Elaine
Torres, Pedro
Augusto, Mário
Stefuryn, Maryana
dc.subject.por.fl_str_mv Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
topic Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-15
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10316/95127
http://hdl.handle.net/10316/95127
https://doi.org/10.1108/JPBM-06-2020-2937
url http://hdl.handle.net/10316/95127
https://doi.org/10.1108/JPBM-06-2020-2937
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1061-0421
https://www.emerald.com/insight/content/doi/10.1108/JPBM-06-2020-2937/full/html
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