Framework for success of online brand management: a systematic literature review

Detalhes bibliográficos
Autor(a) principal: Bilro, R. G.
Data de Publicação: 2016
Outros Autores: Loureiro, S. M. C.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/12155
Resumo: The aim of this study is to identify and analyse the main constructs and relations highlighted in previous studies to manage online brands for internet companies and propose a framework for online brand management. In order to achieve such aim, an extensive and systematic literature review was developed employing several quality criteria of the literature review, such as: time range, scope of the study and journal quality list. In this vein, eighteen core articles were extracted and deeply analysed. Based on these articles a conceptual framework on online brand management is proposed
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spelling Framework for success of online brand management: a systematic literature reviewConsumer satisfactionTrustOnline loyaltyOnline brandOnline brand managementThe aim of this study is to identify and analyse the main constructs and relations highlighted in previous studies to manage online brands for internet companies and propose a framework for online brand management. In order to achieve such aim, an extensive and systematic literature review was developed employing several quality criteria of the literature review, such as: time range, scope of the study and journal quality list. In this vein, eighteen core articles were extracted and deeply analysed. Based on these articles a conceptual framework on online brand management is proposedInderscience2016-12-05T18:03:55Z2016-01-01T00:00:00Z20162019-04-23T12:15:37Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/12155eng1746-057310.1504/WREMSD.2016.074968Bilro, R. G.Loureiro, S. M. C.info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:52:14Zoai:repositorio.iscte-iul.pt:10071/12155Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:26:00.400048Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Framework for success of online brand management: a systematic literature review
title Framework for success of online brand management: a systematic literature review
spellingShingle Framework for success of online brand management: a systematic literature review
Bilro, R. G.
Consumer satisfaction
Trust
Online loyalty
Online brand
Online brand management
title_short Framework for success of online brand management: a systematic literature review
title_full Framework for success of online brand management: a systematic literature review
title_fullStr Framework for success of online brand management: a systematic literature review
title_full_unstemmed Framework for success of online brand management: a systematic literature review
title_sort Framework for success of online brand management: a systematic literature review
author Bilro, R. G.
author_facet Bilro, R. G.
Loureiro, S. M. C.
author_role author
author2 Loureiro, S. M. C.
author2_role author
dc.contributor.author.fl_str_mv Bilro, R. G.
Loureiro, S. M. C.
dc.subject.por.fl_str_mv Consumer satisfaction
Trust
Online loyalty
Online brand
Online brand management
topic Consumer satisfaction
Trust
Online loyalty
Online brand
Online brand management
description The aim of this study is to identify and analyse the main constructs and relations highlighted in previous studies to manage online brands for internet companies and propose a framework for online brand management. In order to achieve such aim, an extensive and systematic literature review was developed employing several quality criteria of the literature review, such as: time range, scope of the study and journal quality list. In this vein, eighteen core articles were extracted and deeply analysed. Based on these articles a conceptual framework on online brand management is proposed
publishDate 2016
dc.date.none.fl_str_mv 2016-12-05T18:03:55Z
2016-01-01T00:00:00Z
2016
2019-04-23T12:15:37Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/12155
url http://hdl.handle.net/10071/12155
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1746-0573
10.1504/WREMSD.2016.074968
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
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dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Inderscience
publisher.none.fl_str_mv Inderscience
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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