Investigating chinese gen Z drivers for luxury goods purchases - anchor fine Jewelry business into new retail transformation

Detalhes bibliográficos
Autor(a) principal: Krämmer, Lisa Caroline
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/153456
Resumo: With Chinese Gen Z gaining in purchasing power, this generation’s needs and wants in the luxury goods market need to be attended to. This consumer base shows to approach the luxury world through a unique set of drivers when it comes to making purchasing decisions. By identifying said drivers and providing first-hand insights into Chinese Gen Z luxury buyers, this Work Project aims to provide insight and set a research base on how to motivate this generation towards making luxury goods purchases.
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spelling Investigating chinese gen Z drivers for luxury goods purchases - anchor fine Jewelry business into new retail transformationChinese Gen ZLuxury Purchase DriversCEMS MIMDomínio/Área Científica::Ciências Sociais::Economia e GestãoWith Chinese Gen Z gaining in purchasing power, this generation’s needs and wants in the luxury goods market need to be attended to. This consumer base shows to approach the luxury world through a unique set of drivers when it comes to making purchasing decisions. By identifying said drivers and providing first-hand insights into Chinese Gen Z luxury buyers, this Work Project aims to provide insight and set a research base on how to motivate this generation towards making luxury goods purchases.Silveira, Catherine daRUNKrämmer, Lisa Caroline2022-07-082022-05-242027-05-24T00:00:00Z2022-07-08T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/153456TID:203064690enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:36:01Zoai:run.unl.pt:10362/153456Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:55:18.293600Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Investigating chinese gen Z drivers for luxury goods purchases - anchor fine Jewelry business into new retail transformation
title Investigating chinese gen Z drivers for luxury goods purchases - anchor fine Jewelry business into new retail transformation
spellingShingle Investigating chinese gen Z drivers for luxury goods purchases - anchor fine Jewelry business into new retail transformation
Krämmer, Lisa Caroline
Chinese Gen Z
Luxury Purchase Drivers
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Investigating chinese gen Z drivers for luxury goods purchases - anchor fine Jewelry business into new retail transformation
title_full Investigating chinese gen Z drivers for luxury goods purchases - anchor fine Jewelry business into new retail transformation
title_fullStr Investigating chinese gen Z drivers for luxury goods purchases - anchor fine Jewelry business into new retail transformation
title_full_unstemmed Investigating chinese gen Z drivers for luxury goods purchases - anchor fine Jewelry business into new retail transformation
title_sort Investigating chinese gen Z drivers for luxury goods purchases - anchor fine Jewelry business into new retail transformation
author Krämmer, Lisa Caroline
author_facet Krämmer, Lisa Caroline
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Krämmer, Lisa Caroline
dc.subject.por.fl_str_mv Chinese Gen Z
Luxury Purchase Drivers
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Chinese Gen Z
Luxury Purchase Drivers
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description With Chinese Gen Z gaining in purchasing power, this generation’s needs and wants in the luxury goods market need to be attended to. This consumer base shows to approach the luxury world through a unique set of drivers when it comes to making purchasing decisions. By identifying said drivers and providing first-hand insights into Chinese Gen Z luxury buyers, this Work Project aims to provide insight and set a research base on how to motivate this generation towards making luxury goods purchases.
publishDate 2022
dc.date.none.fl_str_mv 2022-07-08
2022-05-24
2022-07-08T00:00:00Z
2027-05-24T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/153456
TID:203064690
url http://hdl.handle.net/10362/153456
identifier_str_mv TID:203064690
dc.language.iso.fl_str_mv eng
language eng
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dc.format.none.fl_str_mv application/pdf
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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