Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10198/13809 |
Resumo: | This study aims to understand the relationship between the weekly frequency of use, expectations, satisfaction and retention of members in a fitness Clubs. In this market it is indispensable to understand the characteristics of faithful members, in or- der to act appropriately with each segment. Accordingly, the weekly frequency, which a member goes to the gym, their ex- pectations, satisfaction and retention are key variables to understand them. Data was collected with a sample of 146 members. The instrument was constituted by the sample characterization and questions to understand the consumer behaviour in fitness (weekly frequency of use, expectations, satisfaction and retention behaviours). The statistical analysis consisted on descriptive and inferential analyses, using SPSS software. In this study the weekly frequency did not show the explanatory capacity to predict the satisfaction and retention. The relationship between expectations with satisfaction (73%) and retention (64%) was statistically significant. Finally, the relationship between satisfaction and retention (63%) was positive and significant. The results indicated that fitness club managers must act to keep those who are less likely to remain, who aren’t the ones who go less times a week to the club, but those who have a lower satisfaction and, consequently, lower retention. |
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Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retentionFitness IndustryManagementManagersMarketingMembersOrganizationsServicesThis study aims to understand the relationship between the weekly frequency of use, expectations, satisfaction and retention of members in a fitness Clubs. In this market it is indispensable to understand the characteristics of faithful members, in or- der to act appropriately with each segment. Accordingly, the weekly frequency, which a member goes to the gym, their ex- pectations, satisfaction and retention are key variables to understand them. Data was collected with a sample of 146 members. The instrument was constituted by the sample characterization and questions to understand the consumer behaviour in fitness (weekly frequency of use, expectations, satisfaction and retention behaviours). The statistical analysis consisted on descriptive and inferential analyses, using SPSS software. In this study the weekly frequency did not show the explanatory capacity to predict the satisfaction and retention. The relationship between expectations with satisfaction (73%) and retention (64%) was statistically significant. Finally, the relationship between satisfaction and retention (63%) was positive and significant. The results indicated that fitness club managers must act to keep those who are less likely to remain, who aren’t the ones who go less times a week to the club, but those who have a lower satisfaction and, consequently, lower retention.Bentham Science PublishersBiblioteca Digital do IPBGonçalves, CelinaMeireles, PedroCarvalho, Maria José2017-01-16T16:32:44Z20162016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10198/13809engGonçalves, Celina; Meireles, Pedro; Carvalho, Maria José (2016). Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention. The Open Sport Science Journal. ISSN 1875-399X. 9: 1, p. 62-701875399X10.2174/1875399X01609010062info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-21T10:32:40Zoai:bibliotecadigital.ipb.pt:10198/13809Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:03:49.679298Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention |
title |
Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention |
spellingShingle |
Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention Gonçalves, Celina Fitness Industry Management Managers Marketing Members Organizations Services |
title_short |
Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention |
title_full |
Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention |
title_fullStr |
Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention |
title_full_unstemmed |
Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention |
title_sort |
Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention |
author |
Gonçalves, Celina |
author_facet |
Gonçalves, Celina Meireles, Pedro Carvalho, Maria José |
author_role |
author |
author2 |
Meireles, Pedro Carvalho, Maria José |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Biblioteca Digital do IPB |
dc.contributor.author.fl_str_mv |
Gonçalves, Celina Meireles, Pedro Carvalho, Maria José |
dc.subject.por.fl_str_mv |
Fitness Industry Management Managers Marketing Members Organizations Services |
topic |
Fitness Industry Management Managers Marketing Members Organizations Services |
description |
This study aims to understand the relationship between the weekly frequency of use, expectations, satisfaction and retention of members in a fitness Clubs. In this market it is indispensable to understand the characteristics of faithful members, in or- der to act appropriately with each segment. Accordingly, the weekly frequency, which a member goes to the gym, their ex- pectations, satisfaction and retention are key variables to understand them. Data was collected with a sample of 146 members. The instrument was constituted by the sample characterization and questions to understand the consumer behaviour in fitness (weekly frequency of use, expectations, satisfaction and retention behaviours). The statistical analysis consisted on descriptive and inferential analyses, using SPSS software. In this study the weekly frequency did not show the explanatory capacity to predict the satisfaction and retention. The relationship between expectations with satisfaction (73%) and retention (64%) was statistically significant. Finally, the relationship between satisfaction and retention (63%) was positive and significant. The results indicated that fitness club managers must act to keep those who are less likely to remain, who aren’t the ones who go less times a week to the club, but those who have a lower satisfaction and, consequently, lower retention. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016 2016-01-01T00:00:00Z 2017-01-16T16:32:44Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10198/13809 |
url |
http://hdl.handle.net/10198/13809 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Gonçalves, Celina; Meireles, Pedro; Carvalho, Maria José (2016). Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention. The Open Sport Science Journal. ISSN 1875-399X. 9: 1, p. 62-70 1875399X 10.2174/1875399X01609010062 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Bentham Science Publishers |
publisher.none.fl_str_mv |
Bentham Science Publishers |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799135284280950784 |