Analysis of member retention in fitness through satisfaction, attributes perception, expectations and well-being
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10198/13805 |
Resumo: | The objective of this study was to understand how attributes perception, expectations, well-being and satisfaction influence membership retention in fitness clubs. To what extent do the perception of the service attributes by the members; the expectations, what is expected from a certain service; the well-being, pleasant feeling of body and mind; and the satisfaction, contentment of needs and desires, influence retention in fitness clubs. Data from a sample of 2,250 fitness club members were collected from a Fitness Network; statistical analysis included descriptive and inferential analysis. The inferential study was based on factor analysis involving extraction of principal components with Varimax. Path analysis was subsequently performed, through multiple linear regressions and analytical model representation. It was observed that well-being in the club is the variable with the largest causal effect on membership retention, followed by the facilities and equipment, expectations and, less relevantly, human resources, and finally innovation and services. The results indicate that fitness clubs should focus on club maintenance, offer suitable and modern facilities and equipment, and strive to cultivate strong customer relationships, in order to provide a pleasant experience to club members and increase the duration of their training sessions. |
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Analysis of member retention in fitness through satisfaction, attributes perception, expectations and well-beingFitness ManagementGyms and Health ClubsConsumer behaviourPhysical ActivityThe objective of this study was to understand how attributes perception, expectations, well-being and satisfaction influence membership retention in fitness clubs. To what extent do the perception of the service attributes by the members; the expectations, what is expected from a certain service; the well-being, pleasant feeling of body and mind; and the satisfaction, contentment of needs and desires, influence retention in fitness clubs. Data from a sample of 2,250 fitness club members were collected from a Fitness Network; statistical analysis included descriptive and inferential analysis. The inferential study was based on factor analysis involving extraction of principal components with Varimax. Path analysis was subsequently performed, through multiple linear regressions and analytical model representation. It was observed that well-being in the club is the variable with the largest causal effect on membership retention, followed by the facilities and equipment, expectations and, less relevantly, human resources, and finally innovation and services. The results indicate that fitness clubs should focus on club maintenance, offer suitable and modern facilities and equipment, and strive to cultivate strong customer relationships, in order to provide a pleasant experience to club members and increase the duration of their training sessions.Edições IPAMBiblioteca Digital do IPBGonçalves, CelinaDiniz, Ana2017-01-16T16:11:08Z20152015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10198/13805engGonçalves Celina; Diniz, Ana (2015). Analysis of member retention in fitness through satisfaction, attributes perception, expectations and well-being. Revista Portuguesa de Marketing. ISSN 0873-2949. 38:34, p. 65-760873-2949info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-21T10:32:40Zoai:bibliotecadigital.ipb.pt:10198/13805Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:03:49.484692Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Analysis of member retention in fitness through satisfaction, attributes perception, expectations and well-being |
title |
Analysis of member retention in fitness through satisfaction, attributes perception, expectations and well-being |
spellingShingle |
Analysis of member retention in fitness through satisfaction, attributes perception, expectations and well-being Gonçalves, Celina Fitness Management Gyms and Health Clubs Consumer behaviour Physical Activity |
title_short |
Analysis of member retention in fitness through satisfaction, attributes perception, expectations and well-being |
title_full |
Analysis of member retention in fitness through satisfaction, attributes perception, expectations and well-being |
title_fullStr |
Analysis of member retention in fitness through satisfaction, attributes perception, expectations and well-being |
title_full_unstemmed |
Analysis of member retention in fitness through satisfaction, attributes perception, expectations and well-being |
title_sort |
Analysis of member retention in fitness through satisfaction, attributes perception, expectations and well-being |
author |
Gonçalves, Celina |
author_facet |
Gonçalves, Celina Diniz, Ana |
author_role |
author |
author2 |
Diniz, Ana |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Biblioteca Digital do IPB |
dc.contributor.author.fl_str_mv |
Gonçalves, Celina Diniz, Ana |
dc.subject.por.fl_str_mv |
Fitness Management Gyms and Health Clubs Consumer behaviour Physical Activity |
topic |
Fitness Management Gyms and Health Clubs Consumer behaviour Physical Activity |
description |
The objective of this study was to understand how attributes perception, expectations, well-being and satisfaction influence membership retention in fitness clubs. To what extent do the perception of the service attributes by the members; the expectations, what is expected from a certain service; the well-being, pleasant feeling of body and mind; and the satisfaction, contentment of needs and desires, influence retention in fitness clubs. Data from a sample of 2,250 fitness club members were collected from a Fitness Network; statistical analysis included descriptive and inferential analysis. The inferential study was based on factor analysis involving extraction of principal components with Varimax. Path analysis was subsequently performed, through multiple linear regressions and analytical model representation. It was observed that well-being in the club is the variable with the largest causal effect on membership retention, followed by the facilities and equipment, expectations and, less relevantly, human resources, and finally innovation and services. The results indicate that fitness clubs should focus on club maintenance, offer suitable and modern facilities and equipment, and strive to cultivate strong customer relationships, in order to provide a pleasant experience to club members and increase the duration of their training sessions. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015 2015-01-01T00:00:00Z 2017-01-16T16:11:08Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10198/13805 |
url |
http://hdl.handle.net/10198/13805 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Gonçalves Celina; Diniz, Ana (2015). Analysis of member retention in fitness through satisfaction, attributes perception, expectations and well-being. Revista Portuguesa de Marketing. ISSN 0873-2949. 38:34, p. 65-76 0873-2949 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Edições IPAM |
publisher.none.fl_str_mv |
Edições IPAM |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799135284277805056 |