Students' choice of a master in management in Portugal: A means-end chain approach
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/15490 |
Resumo: | In the increasingly competitive market of higher education introduced by the Bologna Declaration, understanding the decision-making of master in management students is at the center of institutional management and marketing efforts on its mission to attract prospective students in a less costly, more efficient manner. The means-end chain approach, applied to the choice of a Portuguese institution in which to pursue a master in management, points to the position in rankings and to the non-specificity of the program as the most important attributes. Additionally, results show that students with distinct demographic, household, or background characteristics choose in significantly different manners. |
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Students' choice of a master in management in Portugal: A means-end chain approachMaster in managementHigher education in PortugalStudents' decision-makingMeans-end approachDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn the increasingly competitive market of higher education introduced by the Bologna Declaration, understanding the decision-making of master in management students is at the center of institutional management and marketing efforts on its mission to attract prospective students in a less costly, more efficient manner. The means-end chain approach, applied to the choice of a Portuguese institution in which to pursue a master in management, points to the position in rankings and to the non-specificity of the program as the most important attributes. Additionally, results show that students with distinct demographic, household, or background characteristics choose in significantly different manners.Cardoso, ElizabeteRUNMorão, Margarida2015-10-02T12:25:19Z2015-012015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/15490TID:201525470enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:51:36Zoai:run.unl.pt:10362/15490Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:33.857338Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Students' choice of a master in management in Portugal: A means-end chain approach |
title |
Students' choice of a master in management in Portugal: A means-end chain approach |
spellingShingle |
Students' choice of a master in management in Portugal: A means-end chain approach Morão, Margarida Master in management Higher education in Portugal Students' decision-making Means-end approach Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Students' choice of a master in management in Portugal: A means-end chain approach |
title_full |
Students' choice of a master in management in Portugal: A means-end chain approach |
title_fullStr |
Students' choice of a master in management in Portugal: A means-end chain approach |
title_full_unstemmed |
Students' choice of a master in management in Portugal: A means-end chain approach |
title_sort |
Students' choice of a master in management in Portugal: A means-end chain approach |
author |
Morão, Margarida |
author_facet |
Morão, Margarida |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cardoso, Elizabete RUN |
dc.contributor.author.fl_str_mv |
Morão, Margarida |
dc.subject.por.fl_str_mv |
Master in management Higher education in Portugal Students' decision-making Means-end approach Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Master in management Higher education in Portugal Students' decision-making Means-end approach Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
In the increasingly competitive market of higher education introduced by the Bologna Declaration, understanding the decision-making of master in management students is at the center of institutional management and marketing efforts on its mission to attract prospective students in a less costly, more efficient manner. The means-end chain approach, applied to the choice of a Portuguese institution in which to pursue a master in management, points to the position in rankings and to the non-specificity of the program as the most important attributes. Additionally, results show that students with distinct demographic, household, or background characteristics choose in significantly different manners. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-10-02T12:25:19Z 2015-01 2015-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/15490 TID:201525470 |
url |
http://hdl.handle.net/10362/15490 |
identifier_str_mv |
TID:201525470 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
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1799137864407056384 |