Searching for Events through Social Media: An Exploratory Study

Detalhes bibliográficos
Autor(a) principal: Ribeiro, Jose Pedro
Data de Publicação: 2014
Outros Autores: Peixoto, João Paulo
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/64
Resumo: The evolution of the Internet has been a big driver of the revolution that assists in the communication world, a new society of communication mediated by the latest information technology with tools that allow a direct connection between the elements of social communities. The online media, especially social media, are of particular importance both for the wider audience they reach, but also on the ease of use and the limited financial resources they need.Social media and social networks are no longer seen as the future, but as the actual present and should be considered by stakeholders in a strategic and useful way for their goals are achieved form.In this study we sought to understand whether currently the main way to search for events is through social media and if event consumers have difficulties in query and suggest solutions to improve the search experience of the event.Framed on the assumption of the use of technology, we studied the Technology Acceptance Model, and one of its adaptations proposed by Gefen (2003) incorporating the habit variable, which served as the inspiration and guide for the development of this work.The fieldwork was carried out by conducting a survey answered by 250 people with results confirming that the social media is the primary means of dissemination.It was also concluded that people recommend improvements in how events are currently seeking, preferring to have a centralized way to aggregate and event information disclosed by the major social networks.This study intends to contribute to a better understanding of the consultation and disclosure of events through social media and also leaves some clues for future investigations.
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spelling Searching for Events through Social Media: An Exploratory StudySocial Networks, Social Media, Digital Media, Disclosure of Events, Searching for Events.The evolution of the Internet has been a big driver of the revolution that assists in the communication world, a new society of communication mediated by the latest information technology with tools that allow a direct connection between the elements of social communities. The online media, especially social media, are of particular importance both for the wider audience they reach, but also on the ease of use and the limited financial resources they need.Social media and social networks are no longer seen as the future, but as the actual present and should be considered by stakeholders in a strategic and useful way for their goals are achieved form.In this study we sought to understand whether currently the main way to search for events is through social media and if event consumers have difficulties in query and suggest solutions to improve the search experience of the event.Framed on the assumption of the use of technology, we studied the Technology Acceptance Model, and one of its adaptations proposed by Gefen (2003) incorporating the habit variable, which served as the inspiration and guide for the development of this work.The fieldwork was carried out by conducting a survey answered by 250 people with results confirming that the social media is the primary means of dissemination.It was also concluded that people recommend improvements in how events are currently seeking, preferring to have a centralized way to aggregate and event information disclosed by the major social networks.This study intends to contribute to a better understanding of the consultation and disclosure of events through social media and also leaves some clues for future investigations.ISVOUGA - Instituto Superior de Entre Douro e Vouga2014-12-30T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/64oai:u3isjournal.isvouga.pt:article/64International Journal of Marketing, Communication and New Media; Vol 2, No 3 (2014)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/64http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/64/30Ribeiro, Jose PedroPeixoto, João Pauloinfo:eu-repo/semantics/openAccess2022-09-22T10:30:32Zoai:u3isjournal.isvouga.pt:article/64Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:19.973692Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Searching for Events through Social Media: An Exploratory Study
title Searching for Events through Social Media: An Exploratory Study
spellingShingle Searching for Events through Social Media: An Exploratory Study
Ribeiro, Jose Pedro
Social Networks, Social Media, Digital Media, Disclosure of Events, Searching for Events.
title_short Searching for Events through Social Media: An Exploratory Study
title_full Searching for Events through Social Media: An Exploratory Study
title_fullStr Searching for Events through Social Media: An Exploratory Study
title_full_unstemmed Searching for Events through Social Media: An Exploratory Study
title_sort Searching for Events through Social Media: An Exploratory Study
author Ribeiro, Jose Pedro
author_facet Ribeiro, Jose Pedro
Peixoto, João Paulo
author_role author
author2 Peixoto, João Paulo
author2_role author
dc.contributor.author.fl_str_mv Ribeiro, Jose Pedro
Peixoto, João Paulo
dc.subject.por.fl_str_mv Social Networks, Social Media, Digital Media, Disclosure of Events, Searching for Events.
topic Social Networks, Social Media, Digital Media, Disclosure of Events, Searching for Events.
description The evolution of the Internet has been a big driver of the revolution that assists in the communication world, a new society of communication mediated by the latest information technology with tools that allow a direct connection between the elements of social communities. The online media, especially social media, are of particular importance both for the wider audience they reach, but also on the ease of use and the limited financial resources they need.Social media and social networks are no longer seen as the future, but as the actual present and should be considered by stakeholders in a strategic and useful way for their goals are achieved form.In this study we sought to understand whether currently the main way to search for events is through social media and if event consumers have difficulties in query and suggest solutions to improve the search experience of the event.Framed on the assumption of the use of technology, we studied the Technology Acceptance Model, and one of its adaptations proposed by Gefen (2003) incorporating the habit variable, which served as the inspiration and guide for the development of this work.The fieldwork was carried out by conducting a survey answered by 250 people with results confirming that the social media is the primary means of dissemination.It was also concluded that people recommend improvements in how events are currently seeking, preferring to have a centralized way to aggregate and event information disclosed by the major social networks.This study intends to contribute to a better understanding of the consultation and disclosure of events through social media and also leaves some clues for future investigations.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-30T00:00:00Z
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dc.publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
dc.source.none.fl_str_mv International Journal of Marketing, Communication and New Media; Vol 2, No 3 (2014)
2182-9306
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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