Internationalization in the cloud: an explorative study of B2b saas provider into the Iberian market

Detalhes bibliográficos
Autor(a) principal: Zeller, Christina Heike
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/156850
Resumo: In today’s world, the trend of digitalization and globalization is undeniable. Covid-19 spurred digitalization, and SaaS models proved their power on a global scale. However, rapid change, digitalization, and global competition demand rethinking and generate new perspectives on traditional internationalization theories for software enterprises. This paper “Internationalization in the Cloud: An Explorative Study of B2B SaaS Provider into the Iberian Market” discusses elements that influence the internationalization of B2B SaaS businesses to Iberia. A thorough investigation of (1) Internationalization theories in the context of SaaS enterprises and (2) Challenges and drivers within Iberia, differentiating between Spain and Portugal, is conducted. The qualitative approach and the interview process with 23 interviewees in senior positions at B2B SaaS firms that have expanded to Iberia add to the existing literature of internationalization theories. Furthermore, drivers and challenges within Iberia are discussed, and practical suggestions for a successful SaaS internationalization are given.
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spelling Internationalization in the cloud: an explorative study of B2b saas provider into the Iberian marketInternationalizationCloudB2bSaasIberiaKey factorsDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn today’s world, the trend of digitalization and globalization is undeniable. Covid-19 spurred digitalization, and SaaS models proved their power on a global scale. However, rapid change, digitalization, and global competition demand rethinking and generate new perspectives on traditional internationalization theories for software enterprises. This paper “Internationalization in the Cloud: An Explorative Study of B2B SaaS Provider into the Iberian Market” discusses elements that influence the internationalization of B2B SaaS businesses to Iberia. A thorough investigation of (1) Internationalization theories in the context of SaaS enterprises and (2) Challenges and drivers within Iberia, differentiating between Spain and Portugal, is conducted. The qualitative approach and the interview process with 23 interviewees in senior positions at B2B SaaS firms that have expanded to Iberia add to the existing literature of internationalization theories. Furthermore, drivers and challenges within Iberia are discussed, and practical suggestions for a successful SaaS internationalization are given.Martinez, Luis F.Mirza, M. UsmanRUNZeller, Christina Heike2023-08-25T11:24:16Z2022-01-192021-12-162022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/156850TID:203022092enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:39:09Zoai:run.unl.pt:10362/156850Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:56:28.532284Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization in the cloud: an explorative study of B2b saas provider into the Iberian market
title Internationalization in the cloud: an explorative study of B2b saas provider into the Iberian market
spellingShingle Internationalization in the cloud: an explorative study of B2b saas provider into the Iberian market
Zeller, Christina Heike
Internationalization
Cloud
B2b
Saas
Iberia
Key factors
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization in the cloud: an explorative study of B2b saas provider into the Iberian market
title_full Internationalization in the cloud: an explorative study of B2b saas provider into the Iberian market
title_fullStr Internationalization in the cloud: an explorative study of B2b saas provider into the Iberian market
title_full_unstemmed Internationalization in the cloud: an explorative study of B2b saas provider into the Iberian market
title_sort Internationalization in the cloud: an explorative study of B2b saas provider into the Iberian market
author Zeller, Christina Heike
author_facet Zeller, Christina Heike
author_role author
dc.contributor.none.fl_str_mv Martinez, Luis F.
Mirza, M. Usman
RUN
dc.contributor.author.fl_str_mv Zeller, Christina Heike
dc.subject.por.fl_str_mv Internationalization
Cloud
B2b
Saas
Iberia
Key factors
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Cloud
B2b
Saas
Iberia
Key factors
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description In today’s world, the trend of digitalization and globalization is undeniable. Covid-19 spurred digitalization, and SaaS models proved their power on a global scale. However, rapid change, digitalization, and global competition demand rethinking and generate new perspectives on traditional internationalization theories for software enterprises. This paper “Internationalization in the Cloud: An Explorative Study of B2B SaaS Provider into the Iberian Market” discusses elements that influence the internationalization of B2B SaaS businesses to Iberia. A thorough investigation of (1) Internationalization theories in the context of SaaS enterprises and (2) Challenges and drivers within Iberia, differentiating between Spain and Portugal, is conducted. The qualitative approach and the interview process with 23 interviewees in senior positions at B2B SaaS firms that have expanded to Iberia add to the existing literature of internationalization theories. Furthermore, drivers and challenges within Iberia are discussed, and practical suggestions for a successful SaaS internationalization are given.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-16
2022-01-19
2022-01-19T00:00:00Z
2023-08-25T11:24:16Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/156850
TID:203022092
url http://hdl.handle.net/10362/156850
identifier_str_mv TID:203022092
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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