Powered by my own energy: Bairro solar EDP, your solar energy for the neighbourhood

Detalhes bibliográficos
Autor(a) principal: Correia, Miguel Zanello Escovar
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123724
Resumo: The recent law decree 162/2019 opened thedoor to numerous opportunities withincollective self-consumption projects in Portugal. The ever increasing need to adopt sustainable practices results in significant impacts and business opportunities that EDP Comercial may benefit from. This study examines the best approach to introduce solar communities in the Portuguese market by exploring possible business models and developing a coherent marketing strategy. In order to provide a better answer to these questions, semi-structured interviews with 30 participants and a questionnaire with 201valid responses were conducted to gather insights and support the decisions.
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spelling Powered by my own energy: Bairro solar EDP, your solar energy for the neighbourhoodSolar communitiesSolar energyMarketing strategyCollective self-CconsumptionEdp comercial.Domínio/Área Científica::Ciências Sociais::Economia e GestãoThe recent law decree 162/2019 opened thedoor to numerous opportunities withincollective self-consumption projects in Portugal. The ever increasing need to adopt sustainable practices results in significant impacts and business opportunities that EDP Comercial may benefit from. This study examines the best approach to introduce solar communities in the Portuguese market by exploring possible business models and developing a coherent marketing strategy. In order to provide a better answer to these questions, semi-structured interviews with 30 participants and a questionnaire with 201valid responses were conducted to gather insights and support the decisions.Velosa, JorgeSodagar, Nina RitaRUNCorreia, Miguel Zanello Escovar2021-01-192021-012026-01-01T00:00:00Z2021-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123724TID:202739805enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:05:07Zoai:run.unl.pt:10362/123724Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:10.395506Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Powered by my own energy: Bairro solar EDP, your solar energy for the neighbourhood
title Powered by my own energy: Bairro solar EDP, your solar energy for the neighbourhood
spellingShingle Powered by my own energy: Bairro solar EDP, your solar energy for the neighbourhood
Correia, Miguel Zanello Escovar
Solar communities
Solar energy
Marketing strategy
Collective self-Cconsumption
Edp comercial.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Powered by my own energy: Bairro solar EDP, your solar energy for the neighbourhood
title_full Powered by my own energy: Bairro solar EDP, your solar energy for the neighbourhood
title_fullStr Powered by my own energy: Bairro solar EDP, your solar energy for the neighbourhood
title_full_unstemmed Powered by my own energy: Bairro solar EDP, your solar energy for the neighbourhood
title_sort Powered by my own energy: Bairro solar EDP, your solar energy for the neighbourhood
author Correia, Miguel Zanello Escovar
author_facet Correia, Miguel Zanello Escovar
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
Sodagar, Nina Rita
RUN
dc.contributor.author.fl_str_mv Correia, Miguel Zanello Escovar
dc.subject.por.fl_str_mv Solar communities
Solar energy
Marketing strategy
Collective self-Cconsumption
Edp comercial.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Solar communities
Solar energy
Marketing strategy
Collective self-Cconsumption
Edp comercial.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The recent law decree 162/2019 opened thedoor to numerous opportunities withincollective self-consumption projects in Portugal. The ever increasing need to adopt sustainable practices results in significant impacts and business opportunities that EDP Comercial may benefit from. This study examines the best approach to introduce solar communities in the Portuguese market by exploring possible business models and developing a coherent marketing strategy. In order to provide a better answer to these questions, semi-structured interviews with 30 participants and a questionnaire with 201valid responses were conducted to gather insights and support the decisions.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-19
2021-01
2021-01-19T00:00:00Z
2026-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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format masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123724
TID:202739805
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dc.language.iso.fl_str_mv eng
language eng
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