Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy

Detalhes bibliográficos
Autor(a) principal: Araújo, Vasco Morais Vieira de
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123799
Resumo: The recent law decree 162/2019 opened the door to numerous opportunities within collective self-consumption projects in Portugal. The ever increasing need to adopt sustainable practices results in significant impacts and business opportunities that EDP Comercial may benefit from. This study examines the best approach to introduce solar communities in the Portuguese market by exploring possible business models and developing a coherent marketing strategy. In order to provide a better answer to these questions, semi-structured interviews with 30 participants and a questionnaire with 201valid responses were conducted to gather insights and supportthe decisions.
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spelling Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategySolar communitiesSolar energyMarketing strategyCollective self-consumptionEDP comercialDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe recent law decree 162/2019 opened the door to numerous opportunities within collective self-consumption projects in Portugal. The ever increasing need to adopt sustainable practices results in significant impacts and business opportunities that EDP Comercial may benefit from. This study examines the best approach to introduce solar communities in the Portuguese market by exploring possible business models and developing a coherent marketing strategy. In order to provide a better answer to these questions, semi-structured interviews with 30 participants and a questionnaire with 201valid responses were conducted to gather insights and supportthe decisions.Sodagar, Nina RitaRUNAraújo, Vasco Morais Vieira de2021-01-192021-012026-01-01T00:00:00Z2021-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123799TID:202742350enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:05:15Zoai:run.unl.pt:10362/123799Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:13.830481Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy
title Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy
spellingShingle Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy
Araújo, Vasco Morais Vieira de
Solar communities
Solar energy
Marketing strategy
Collective self-consumption
EDP comercial
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy
title_full Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy
title_fullStr Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy
title_full_unstemmed Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy
title_sort Powered by my own energy: Bairro Solar EDP, your solar energy for the neighbourhood - pricing strategy
author Araújo, Vasco Morais Vieira de
author_facet Araújo, Vasco Morais Vieira de
author_role author
dc.contributor.none.fl_str_mv Sodagar, Nina Rita
RUN
dc.contributor.author.fl_str_mv Araújo, Vasco Morais Vieira de
dc.subject.por.fl_str_mv Solar communities
Solar energy
Marketing strategy
Collective self-consumption
EDP comercial
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Solar communities
Solar energy
Marketing strategy
Collective self-consumption
EDP comercial
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The recent law decree 162/2019 opened the door to numerous opportunities within collective self-consumption projects in Portugal. The ever increasing need to adopt sustainable practices results in significant impacts and business opportunities that EDP Comercial may benefit from. This study examines the best approach to introduce solar communities in the Portuguese market by exploring possible business models and developing a coherent marketing strategy. In order to provide a better answer to these questions, semi-structured interviews with 30 participants and a questionnaire with 201valid responses were conducted to gather insights and supportthe decisions.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-19
2021-01
2021-01-19T00:00:00Z
2026-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123799
TID:202742350
url http://hdl.handle.net/10362/123799
identifier_str_mv TID:202742350
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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