Fueling Toxicity? Studying Deceitful Opinion Leaders and Behavioral Changes of Their Followers
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/pag.v10i4.5756 |
Resumo: | The spread of deceiving content on social media platforms is a growing concern amongst scholars, policymakers, and the public at large. We examine the extent to which influential users (i.e., “deceitful opinion leaders”) on Twitter engage in the spread of different types of deceiving content, thereby overcoming the compartmentalized state of the field. We introduce a theoretical concept and approach that puts these deceitful opinion leaders at the center, instead of the content they spread. Moreover, our study contributes to the understanding of the effects that these deceiving messages have on other Twitter users. For 5,574 users and 731,371 unique messages, we apply computational methods to study changes in messaging behavior after they started following a set of eight Dutch deceitful opinion leaders on Twitter during the Dutch 2021 election campaign. The results show that users apply more uncivil language, become more affectively polarized, and talk more about politics after following a deceitful opinion leader. Our results thereby underline that this small group of deceitful opinion leaders change the norms of conversation on these platforms. Hence, this accentuates the need for future research to study the literary concept of deceitful opinion leaders. |
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Fueling Toxicity? Studying Deceitful Opinion Leaders and Behavioral Changes of Their Followerscomputational communication science; disinformation; opinion leaders; social media; the Netherlands; TwitterThe spread of deceiving content on social media platforms is a growing concern amongst scholars, policymakers, and the public at large. We examine the extent to which influential users (i.e., “deceitful opinion leaders”) on Twitter engage in the spread of different types of deceiving content, thereby overcoming the compartmentalized state of the field. We introduce a theoretical concept and approach that puts these deceitful opinion leaders at the center, instead of the content they spread. Moreover, our study contributes to the understanding of the effects that these deceiving messages have on other Twitter users. For 5,574 users and 731,371 unique messages, we apply computational methods to study changes in messaging behavior after they started following a set of eight Dutch deceitful opinion leaders on Twitter during the Dutch 2021 election campaign. The results show that users apply more uncivil language, become more affectively polarized, and talk more about politics after following a deceitful opinion leader. Our results thereby underline that this small group of deceitful opinion leaders change the norms of conversation on these platforms. Hence, this accentuates the need for future research to study the literary concept of deceitful opinion leaders.Cogitatio2022-12-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/pag.v10i4.5756https://doi.org/10.17645/pag.v10i4.5756Politics and Governance; Vol 10, No 4 (2022): Negative Politics: Leader Personality, Negative Campaigning, and the Oppositional Dynamics of Contemporary Politics; 336-3482183-2463reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/politicsandgovernance/article/view/5756https://www.cogitatiopress.com/politicsandgovernance/article/view/5756/5756https://www.cogitatiopress.com/politicsandgovernance/article/downloadSuppFile/5756/2444Copyright (c) 2022 Puck Guldemond, Andreu Casas Salleras, Mariken van der Veldeninfo:eu-repo/semantics/openAccessGuldemond, PuckCasas Salleras, Andreuvan der Velden, Mariken2023-01-05T15:15:15Zoai:ojs.cogitatiopress.com:article/5756Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:29:26.775960Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Fueling Toxicity? Studying Deceitful Opinion Leaders and Behavioral Changes of Their Followers |
title |
Fueling Toxicity? Studying Deceitful Opinion Leaders and Behavioral Changes of Their Followers |
spellingShingle |
Fueling Toxicity? Studying Deceitful Opinion Leaders and Behavioral Changes of Their Followers Guldemond, Puck computational communication science; disinformation; opinion leaders; social media; the Netherlands; Twitter |
title_short |
Fueling Toxicity? Studying Deceitful Opinion Leaders and Behavioral Changes of Their Followers |
title_full |
Fueling Toxicity? Studying Deceitful Opinion Leaders and Behavioral Changes of Their Followers |
title_fullStr |
Fueling Toxicity? Studying Deceitful Opinion Leaders and Behavioral Changes of Their Followers |
title_full_unstemmed |
Fueling Toxicity? Studying Deceitful Opinion Leaders and Behavioral Changes of Their Followers |
title_sort |
Fueling Toxicity? Studying Deceitful Opinion Leaders and Behavioral Changes of Their Followers |
author |
Guldemond, Puck |
author_facet |
Guldemond, Puck Casas Salleras, Andreu van der Velden, Mariken |
author_role |
author |
author2 |
Casas Salleras, Andreu van der Velden, Mariken |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Guldemond, Puck Casas Salleras, Andreu van der Velden, Mariken |
dc.subject.por.fl_str_mv |
computational communication science; disinformation; opinion leaders; social media; the Netherlands; Twitter |
topic |
computational communication science; disinformation; opinion leaders; social media; the Netherlands; Twitter |
description |
The spread of deceiving content on social media platforms is a growing concern amongst scholars, policymakers, and the public at large. We examine the extent to which influential users (i.e., “deceitful opinion leaders”) on Twitter engage in the spread of different types of deceiving content, thereby overcoming the compartmentalized state of the field. We introduce a theoretical concept and approach that puts these deceitful opinion leaders at the center, instead of the content they spread. Moreover, our study contributes to the understanding of the effects that these deceiving messages have on other Twitter users. For 5,574 users and 731,371 unique messages, we apply computational methods to study changes in messaging behavior after they started following a set of eight Dutch deceitful opinion leaders on Twitter during the Dutch 2021 election campaign. The results show that users apply more uncivil language, become more affectively polarized, and talk more about politics after following a deceitful opinion leader. Our results thereby underline that this small group of deceitful opinion leaders change the norms of conversation on these platforms. Hence, this accentuates the need for future research to study the literary concept of deceitful opinion leaders. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-30 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/pag.v10i4.5756 https://doi.org/10.17645/pag.v10i4.5756 |
url |
https://doi.org/10.17645/pag.v10i4.5756 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/politicsandgovernance/article/view/5756 https://www.cogitatiopress.com/politicsandgovernance/article/view/5756/5756 https://www.cogitatiopress.com/politicsandgovernance/article/downloadSuppFile/5756/2444 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Puck Guldemond, Andreu Casas Salleras, Mariken van der Velden info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Puck Guldemond, Andreu Casas Salleras, Mariken van der Velden |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio |
publisher.none.fl_str_mv |
Cogitatio |
dc.source.none.fl_str_mv |
Politics and Governance; Vol 10, No 4 (2022): Negative Politics: Leader Personality, Negative Campaigning, and the Oppositional Dynamics of Contemporary Politics; 336-348 2183-2463 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799130752240058368 |