How to ensure Cuf is being recognized as a top player in dental medicine, as much as it is in every other specialty - communications plan

Detalhes bibliográficos
Autor(a) principal: Ferrão, Carolina Neto
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/157261
Resumo: The oral care sector in Portugal has been historically defined by shortcomings of the public sector. Such as lead to highly competitive and saturated environment with an increasing number of active oral health professionals. Thus, the purpose of this report is to carefully analyze the ways CUF dental medicine can find an opportunity in the market. As a result, a complete marketing analysis and communications plan- from a group perspective and complemented by individual reports- was developed to support CUF dental medicine’s solution of becoming a new sub-brand with exclusive payment options that offers consumers an integrated high-quality service.
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spelling How to ensure Cuf is being recognized as a top player in dental medicine, as much as it is in every other specialty - communications planCuf dental medicineIntegrated servicePayment method facilitationAwareness communication planDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe oral care sector in Portugal has been historically defined by shortcomings of the public sector. Such as lead to highly competitive and saturated environment with an increasing number of active oral health professionals. Thus, the purpose of this report is to carefully analyze the ways CUF dental medicine can find an opportunity in the market. As a result, a complete marketing analysis and communications plan- from a group perspective and complemented by individual reports- was developed to support CUF dental medicine’s solution of becoming a new sub-brand with exclusive payment options that offers consumers an integrated high-quality service.Velosa, JorgeRUNFerrão, Carolina Neto2023-01-182023-012028-01-30T00:00:00Z2023-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/157261TID:203314247enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T18:14:03Zoai:run.unl.pt:10362/157261Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T18:14:03Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to ensure Cuf is being recognized as a top player in dental medicine, as much as it is in every other specialty - communications plan
title How to ensure Cuf is being recognized as a top player in dental medicine, as much as it is in every other specialty - communications plan
spellingShingle How to ensure Cuf is being recognized as a top player in dental medicine, as much as it is in every other specialty - communications plan
Ferrão, Carolina Neto
Cuf dental medicine
Integrated service
Payment method facilitation
Awareness communication plan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to ensure Cuf is being recognized as a top player in dental medicine, as much as it is in every other specialty - communications plan
title_full How to ensure Cuf is being recognized as a top player in dental medicine, as much as it is in every other specialty - communications plan
title_fullStr How to ensure Cuf is being recognized as a top player in dental medicine, as much as it is in every other specialty - communications plan
title_full_unstemmed How to ensure Cuf is being recognized as a top player in dental medicine, as much as it is in every other specialty - communications plan
title_sort How to ensure Cuf is being recognized as a top player in dental medicine, as much as it is in every other specialty - communications plan
author Ferrão, Carolina Neto
author_facet Ferrão, Carolina Neto
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
RUN
dc.contributor.author.fl_str_mv Ferrão, Carolina Neto
dc.subject.por.fl_str_mv Cuf dental medicine
Integrated service
Payment method facilitation
Awareness communication plan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Cuf dental medicine
Integrated service
Payment method facilitation
Awareness communication plan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The oral care sector in Portugal has been historically defined by shortcomings of the public sector. Such as lead to highly competitive and saturated environment with an increasing number of active oral health professionals. Thus, the purpose of this report is to carefully analyze the ways CUF dental medicine can find an opportunity in the market. As a result, a complete marketing analysis and communications plan- from a group perspective and complemented by individual reports- was developed to support CUF dental medicine’s solution of becoming a new sub-brand with exclusive payment options that offers consumers an integrated high-quality service.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-18
2023-01
2023-01-18T00:00:00Z
2028-01-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/157261
TID:203314247
url http://hdl.handle.net/10362/157261
identifier_str_mv TID:203314247
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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