Packaging as a vehicle of nutritional information for children: Enhancing children’s perceptions of healthy food

Detalhes bibliográficos
Autor(a) principal: Vasques, Ana Luísa Freixial
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17576
Resumo: Field lab in marketing: Children consumer behaviour
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spelling Packaging as a vehicle of nutritional information for children: Enhancing children’s perceptions of healthy foodPackagingOn-package nutrition claimsHealthy eatingTasteChildrenDomínio/Área Científica::Ciências Sociais::Economia e GestãoField lab in marketing: Children consumer behaviourThis research explores on-package nutrition claims as a way to transmit nutritional information and to promote children’s choice of healthy food. The influence of two formats of a nutrition claim - in verbal and visual form – and of a general claim assuring tastiness were analyzed on children and adults’ attention to the nutrition claim, attitude toward the product, perceived healthiness and purchase intention. A sample of 233 children aged between 7 and 11 years and 194 adults completed structured questionnaires. Results suggest that nutrition claims influence children’s perceptions but do not affect overall attitudes or behaviors. A visual nutrition claim grabs children’s attention and increases the perceived tastiness and healthiness, a perception that a claim assuring tastiness distorts. Regarding adults, the nutrition claim in verbal form, with or without the general claim, has negative effects on the purchase intention. Managerial contributions and implications for policy are discussed.Agante, LuísaRUNVasques, Ana Luísa Freixial2016-05-25T13:10:05Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17576enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:41Zoai:run.unl.pt:10362/17576Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:04.508814Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Packaging as a vehicle of nutritional information for children: Enhancing children’s perceptions of healthy food
title Packaging as a vehicle of nutritional information for children: Enhancing children’s perceptions of healthy food
spellingShingle Packaging as a vehicle of nutritional information for children: Enhancing children’s perceptions of healthy food
Vasques, Ana Luísa Freixial
Packaging
On-package nutrition claims
Healthy eating
Taste
Children
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Packaging as a vehicle of nutritional information for children: Enhancing children’s perceptions of healthy food
title_full Packaging as a vehicle of nutritional information for children: Enhancing children’s perceptions of healthy food
title_fullStr Packaging as a vehicle of nutritional information for children: Enhancing children’s perceptions of healthy food
title_full_unstemmed Packaging as a vehicle of nutritional information for children: Enhancing children’s perceptions of healthy food
title_sort Packaging as a vehicle of nutritional information for children: Enhancing children’s perceptions of healthy food
author Vasques, Ana Luísa Freixial
author_facet Vasques, Ana Luísa Freixial
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Vasques, Ana Luísa Freixial
dc.subject.por.fl_str_mv Packaging
On-package nutrition claims
Healthy eating
Taste
Children
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Packaging
On-package nutrition claims
Healthy eating
Taste
Children
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Field lab in marketing: Children consumer behaviour
publishDate 2013
dc.date.none.fl_str_mv 2013-01
2013-01
2013-01-01T00:00:00Z
2016-05-25T13:10:05Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17576
url http://hdl.handle.net/10362/17576
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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