Junk food packaging on healthy food: a matter of children’s perceptions

Detalhes bibliográficos
Autor(a) principal: Pires, Carla Sofia Gomes
Data de Publicação: 2011
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/10449
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Junk food packaging on healthy food: a matter of children’s perceptionsChild obesityPackagingChildrenhealthy foodA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsWhile there is extensive research regarding the impact of television on food choices, much less is focused on an instrument able to change beliefs at the point-of-purchase: packaging. This study aims to understand how food packaging can influence children‟s attitudes and purchase decisions towards healthier choices. Therefore, the appealing components of junk food packaging will be transferred to healthy food in order to understand its effect on children: Package Evaluation, Attention to Packaging, Attitude toward the Product, Perceived Healthiness, and Purchase Intention. To measure these variables, structured questionnaires were conducted to a sample composed by 408 Portuguese children aged between 10 and 14 years old from 5th to 9th grades. This study suggests that packaging can be a way to increase the appeal of healthy food to children and, consequently, improve their food choices, taking into consideration their values and preferences.NSBE - UNLAgante, LuísaRUNPires, Carla Sofia Gomes2013-10-01T13:18:03Z2011-012011-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/10449enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:44:15Zoai:run.unl.pt:10362/10449Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:29.344344Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Junk food packaging on healthy food: a matter of children’s perceptions
title Junk food packaging on healthy food: a matter of children’s perceptions
spellingShingle Junk food packaging on healthy food: a matter of children’s perceptions
Pires, Carla Sofia Gomes
Child obesity
Packaging
Children
healthy food
title_short Junk food packaging on healthy food: a matter of children’s perceptions
title_full Junk food packaging on healthy food: a matter of children’s perceptions
title_fullStr Junk food packaging on healthy food: a matter of children’s perceptions
title_full_unstemmed Junk food packaging on healthy food: a matter of children’s perceptions
title_sort Junk food packaging on healthy food: a matter of children’s perceptions
author Pires, Carla Sofia Gomes
author_facet Pires, Carla Sofia Gomes
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Pires, Carla Sofia Gomes
dc.subject.por.fl_str_mv Child obesity
Packaging
Children
healthy food
topic Child obesity
Packaging
Children
healthy food
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2011
dc.date.none.fl_str_mv 2011-01
2011-01-01T00:00:00Z
2013-10-01T13:18:03Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/10449
url http://hdl.handle.net/10362/10449
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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instacron_str RCAAP
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repository.mail.fl_str_mv
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