Edp: getting re: dy for the future
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2017 |
| Tipo de documento: | Dissertação |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://hdl.handle.net/10362/23012 |
Resumo: | This Case Study describes the optimization process completed by the Portuguese utility firm EDP – Energias de Portugal in order to improve the performance of its most recent energy management solution: re:dy. Grounded on a product management perspective, this paper addresses the issues faced by re:dy at its early stage in the market, as well as product, place, promotion and price related solutions implemented to solve them. It also seeks to demonstrate the importance of strategical product development in companies’ ability to adapt to a fast changing and uncertain market environment. |
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Edp: getting re: dy for the futureProduct managementUtilitiesMarketingStrategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis Case Study describes the optimization process completed by the Portuguese utility firm EDP – Energias de Portugal in order to improve the performance of its most recent energy management solution: re:dy. Grounded on a product management perspective, this paper addresses the issues faced by re:dy at its early stage in the market, as well as product, place, promotion and price related solutions implemented to solve them. It also seeks to demonstrate the importance of strategical product development in companies’ ability to adapt to a fast changing and uncertain market environment.Martinez, Luís FructuosoRUNAntunes, Ana Luisa Abreu Soares2018-01-20T01:30:25Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/23012TID:201713560enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:11:00Zoai:run.unl.pt:10362/23012Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:36.442439Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Edp: getting re: dy for the future |
| title |
Edp: getting re: dy for the future |
| spellingShingle |
Edp: getting re: dy for the future Antunes, Ana Luisa Abreu Soares Product management Utilities Marketing Strategy Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
| title_short |
Edp: getting re: dy for the future |
| title_full |
Edp: getting re: dy for the future |
| title_fullStr |
Edp: getting re: dy for the future |
| title_full_unstemmed |
Edp: getting re: dy for the future |
| title_sort |
Edp: getting re: dy for the future |
| author |
Antunes, Ana Luisa Abreu Soares |
| author_facet |
Antunes, Ana Luisa Abreu Soares |
| author_role |
author |
| dc.contributor.none.fl_str_mv |
Martinez, Luís Fructuoso RUN |
| dc.contributor.author.fl_str_mv |
Antunes, Ana Luisa Abreu Soares |
| dc.subject.por.fl_str_mv |
Product management Utilities Marketing Strategy Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
| topic |
Product management Utilities Marketing Strategy Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
| description |
This Case Study describes the optimization process completed by the Portuguese utility firm EDP – Energias de Portugal in order to improve the performance of its most recent energy management solution: re:dy. Grounded on a product management perspective, this paper addresses the issues faced by re:dy at its early stage in the market, as well as product, place, promotion and price related solutions implemented to solve them. It also seeks to demonstrate the importance of strategical product development in companies’ ability to adapt to a fast changing and uncertain market environment. |
| publishDate |
2017 |
| dc.date.none.fl_str_mv |
2017-01-20 2017-01-20T00:00:00Z 2018-01-20T01:30:25Z |
| dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
| dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
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http://hdl.handle.net/10362/23012 TID:201713560 |
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http://hdl.handle.net/10362/23012 |
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TID:201713560 |
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eng |
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eng |
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info:eu-repo/semantics/embargoedAccess |
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embargoedAccess |
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application/pdf |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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