Marketing plan to increase LG’STV product category premium perception by end consumers: product and pricing strategy for LG

Detalhes bibliográficos
Autor(a) principal: Steinmann, Viola
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138694
Resumo: LG offers both TVs at lower price points and high-end TVs, such as its OLED lines, which will be the focus of this report. As part of the marketing mix strategy to increase LG’s premium perception, this paper will elaborate on the product and pricing strategies, based on discussions of primary and secondary research .A value-based pricing approach was applied, and a product offering was created with the focus on refining the entire customer experience.
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spelling Marketing plan to increase LG’STV product category premium perception by end consumers: product and pricing strategy for LGMarketingIntegrated marketing communicationsB2c marketingLgPremium TVProduct strategyPricingDomínio/Área Científica::Ciências Sociais::Economia e GestãoLG offers both TVs at lower price points and high-end TVs, such as its OLED lines, which will be the focus of this report. As part of the marketing mix strategy to increase LG’s premium perception, this paper will elaborate on the product and pricing strategies, based on discussions of primary and secondary research .A value-based pricing approach was applied, and a product offering was created with the focus on refining the entire customer experience.Velosa, JorgeLourenço, CarolinaRUNSteinmann, Viola2022-01-172021-12-172027-12-17T00:00:00Z2022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138694TID:202974359enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:01Zoai:run.unl.pt:10362/138694Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:10.821939Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Marketing plan to increase LG’STV product category premium perception by end consumers: product and pricing strategy for LG
title Marketing plan to increase LG’STV product category premium perception by end consumers: product and pricing strategy for LG
spellingShingle Marketing plan to increase LG’STV product category premium perception by end consumers: product and pricing strategy for LG
Steinmann, Viola
Marketing
Integrated marketing communications
B2c marketing
Lg
Premium TV
Product strategy
Pricing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Marketing plan to increase LG’STV product category premium perception by end consumers: product and pricing strategy for LG
title_full Marketing plan to increase LG’STV product category premium perception by end consumers: product and pricing strategy for LG
title_fullStr Marketing plan to increase LG’STV product category premium perception by end consumers: product and pricing strategy for LG
title_full_unstemmed Marketing plan to increase LG’STV product category premium perception by end consumers: product and pricing strategy for LG
title_sort Marketing plan to increase LG’STV product category premium perception by end consumers: product and pricing strategy for LG
author Steinmann, Viola
author_facet Steinmann, Viola
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
Lourenço, Carolina
RUN
dc.contributor.author.fl_str_mv Steinmann, Viola
dc.subject.por.fl_str_mv Marketing
Integrated marketing communications
B2c marketing
Lg
Premium TV
Product strategy
Pricing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing
Integrated marketing communications
B2c marketing
Lg
Premium TV
Product strategy
Pricing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description LG offers both TVs at lower price points and high-end TVs, such as its OLED lines, which will be the focus of this report. As part of the marketing mix strategy to increase LG’s premium perception, this paper will elaborate on the product and pricing strategies, based on discussions of primary and secondary research .A value-based pricing approach was applied, and a product offering was created with the focus on refining the entire customer experience.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-17
2022-01-17T00:00:00Z
2027-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138694
TID:202974359
url http://hdl.handle.net/10362/138694
identifier_str_mv TID:202974359
dc.language.iso.fl_str_mv eng
language eng
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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