The antecedents of word of mouth intentions about a Brazilian tourist destination

Detalhes bibliográficos
Autor(a) principal: Abdalla, Márcio Moutinho
Data de Publicação: 2024
Outros Autores: Ribas, José Roberto, Vieira, Paulo Roberto da Costa
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/654
Resumo: The purpose of this research is to assess the constructs positive affection, negative affection, service quality, hedonic value, utilitarian value and satisfaction as antecedents considered by foreign tourists in their intention to recommend a Brazilian tourist destination. The analysis was supported by structural equation modeling of a cross-sectional sample of 203 foreign tourists. Data were collected through a structured questionnaire of 22 questions, adapted from the study by Babin, Lee, Kim & Griffin (2005). Regarding the objective of this study, the results suggest that only the latent variables satisfaction and hedonic value are directly related to the intention to recommend a Brazilian tourist destination by foreign tourists. Furthermore, the analysis confirms that tourist satisfaction positively influences intention to recommend the destination, which is consistent with the hypothesis signalized by previous studies.
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spelling The antecedents of word of mouth intentions about a Brazilian tourist destinationOs antecedentes da intenção de recomendação de um destino turístico brasileiroAffectionBrazilian tourist destinationsword of mouthstructural equation modelingsatisfactionThe purpose of this research is to assess the constructs positive affection, negative affection, service quality, hedonic value, utilitarian value and satisfaction as antecedents considered by foreign tourists in their intention to recommend a Brazilian tourist destination. The analysis was supported by structural equation modeling of a cross-sectional sample of 203 foreign tourists. Data were collected through a structured questionnaire of 22 questions, adapted from the study by Babin, Lee, Kim & Griffin (2005). Regarding the objective of this study, the results suggest that only the latent variables satisfaction and hedonic value are directly related to the intention to recommend a Brazilian tourist destination by foreign tourists. Furthermore, the analysis confirms that tourist satisfaction positively influences intention to recommend the destination, which is consistent with the hypothesis signalized by previous studies.O objetivo desta pesquisa é avaliar os construtos ‘afeto positivo’, ‘afeto negativo’, ‘qualidade do serviço’, ‘valor hedônico’, ‘valor utilitário’ e ‘satisfação’ como antecedentes considerados pelos turistas estrangeiros em sua intenção de recomendar um destino turístico brasileiro. A análise foi suportada por modelagem de equações estruturais de uma amostra transversal de 203 turistas estrangeiros. Os dados foram coletados através de um instrumento estruturado de 22 assertivas, adaptadas a partir do estudo de Babin, Lee, Kim & Griffin (2005). Em relação ao objetivo do estudo, os resultados sugerem que apenas as variáveis latentes ‘satisfação’ e ‘valor hedônico’ estão diretamente relacionadas à intenção de recomendar um destino turístico brasileiro por turistas estrangeiros. Além disso, a análise confirma que a satisfação do turista influencia positivamente a intenção de recomendar o destino, que corrobora a hipótese sinalizada por estudos anteriores.University of Algarve2024-01-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/654Revista Encontros Científicos - Tourism & Management Studies; v. 10 n. 1 (2014); 104-111Tourism & Management Studies; Vol. 10 N.º 1 (2014); 104-111Tourism & Management Studies; Vol. 10 No. 1 (2014); 104-111Revista Encontros Científicos - Tourism & Management Studies; Vol. 10 Núm. 1 (2014); 104-1112182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/654https://tmstudies.net/index.php/ectms/article/view/654/2437Copyright (c) 2016 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessAbdalla, Márcio MoutinhoRibas, José RobertoVieira, Paulo Roberto da Costa2024-01-17T15:28:52Zoai:ojs.pkp.sfu.ca:article/654Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:22.338905Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The antecedents of word of mouth intentions about a Brazilian tourist destination
Os antecedentes da intenção de recomendação de um destino turístico brasileiro
title The antecedents of word of mouth intentions about a Brazilian tourist destination
spellingShingle The antecedents of word of mouth intentions about a Brazilian tourist destination
Abdalla, Márcio Moutinho
Affection
Brazilian tourist destinations
word of mouth
structural equation modeling
satisfaction
title_short The antecedents of word of mouth intentions about a Brazilian tourist destination
title_full The antecedents of word of mouth intentions about a Brazilian tourist destination
title_fullStr The antecedents of word of mouth intentions about a Brazilian tourist destination
title_full_unstemmed The antecedents of word of mouth intentions about a Brazilian tourist destination
title_sort The antecedents of word of mouth intentions about a Brazilian tourist destination
author Abdalla, Márcio Moutinho
author_facet Abdalla, Márcio Moutinho
Ribas, José Roberto
Vieira, Paulo Roberto da Costa
author_role author
author2 Ribas, José Roberto
Vieira, Paulo Roberto da Costa
author2_role author
author
dc.contributor.author.fl_str_mv Abdalla, Márcio Moutinho
Ribas, José Roberto
Vieira, Paulo Roberto da Costa
dc.subject.por.fl_str_mv Affection
Brazilian tourist destinations
word of mouth
structural equation modeling
satisfaction
topic Affection
Brazilian tourist destinations
word of mouth
structural equation modeling
satisfaction
description The purpose of this research is to assess the constructs positive affection, negative affection, service quality, hedonic value, utilitarian value and satisfaction as antecedents considered by foreign tourists in their intention to recommend a Brazilian tourist destination. The analysis was supported by structural equation modeling of a cross-sectional sample of 203 foreign tourists. Data were collected through a structured questionnaire of 22 questions, adapted from the study by Babin, Lee, Kim & Griffin (2005). Regarding the objective of this study, the results suggest that only the latent variables satisfaction and hedonic value are directly related to the intention to recommend a Brazilian tourist destination by foreign tourists. Furthermore, the analysis confirms that tourist satisfaction positively influences intention to recommend the destination, which is consistent with the hypothesis signalized by previous studies.
publishDate 2024
dc.date.none.fl_str_mv 2024-01-10
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/654
url https://tmstudies.net/index.php/ectms/article/view/654
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/654
https://tmstudies.net/index.php/ectms/article/view/654/2437
dc.rights.driver.fl_str_mv Copyright (c) 2016 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 10 n. 1 (2014); 104-111
Tourism & Management Studies; Vol. 10 N.º 1 (2014); 104-111
Tourism & Management Studies; Vol. 10 No. 1 (2014); 104-111
Revista Encontros Científicos - Tourism & Management Studies; Vol. 10 Núm. 1 (2014); 104-111
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799136448810582016

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