Investigation of Online Shopping Cart Abandonment on the Perspective of E- Procrastination Behavior
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/649 |
Resumo: | Online cart abandonment is one of the most important key factors affecting e- commerce and showing up when consumers place products in their online shopping carts without making a purchase. It is also an important indicator of lost sales, as a revenue-reducing factor for retailers. With the effect of increasing online sales in recent years, online cart abandonment has become a major concern for retailers. Considering the economic impact of the subject, it is very important to understand the factors that lead consumers to this behavior. The purpose of this research was to investigate the factors that affect online cart abandonment. For this purpose, it was aimed to examine the effects of e-procrastination behavior, comparison shopping, need for more information, research and organization need, and emotional ambivalence on online cart abandonment. The partial least square method of structural equation modeling was employed to examine the proposed research model. An online survey was applied to 197 consumers selected by convenience sampling method, who had online cart abandonment experience, and the data set was analyzed using SmartPLS 3 software. Obtained findings showed that comparison shopping and need for more information, need for research and organization, and emotional ambivalence had an effect on e-procrastination behavior, while e-procrastination affected online cart abandonment. In the study, it was also determined that e-procrastination behavior had a partial mediation effect between the need for comparison shopping and more information, the need for research and organization, emotional ambivalence and online shopping cart abandonment behavior. DOI: https://doi.org/10.54663/2182-9306.2022.v10.n19.66-89 |
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Investigation of Online Shopping Cart Abandonment on the Perspective of E- Procrastination BehaviorOnline shopping cart abandonment; E-Procrastination behavior; Emotional ambivalence; Consumer behavior.Online cart abandonment is one of the most important key factors affecting e- commerce and showing up when consumers place products in their online shopping carts without making a purchase. It is also an important indicator of lost sales, as a revenue-reducing factor for retailers. With the effect of increasing online sales in recent years, online cart abandonment has become a major concern for retailers. Considering the economic impact of the subject, it is very important to understand the factors that lead consumers to this behavior. The purpose of this research was to investigate the factors that affect online cart abandonment. For this purpose, it was aimed to examine the effects of e-procrastination behavior, comparison shopping, need for more information, research and organization need, and emotional ambivalence on online cart abandonment. The partial least square method of structural equation modeling was employed to examine the proposed research model. An online survey was applied to 197 consumers selected by convenience sampling method, who had online cart abandonment experience, and the data set was analyzed using SmartPLS 3 software. Obtained findings showed that comparison shopping and need for more information, need for research and organization, and emotional ambivalence had an effect on e-procrastination behavior, while e-procrastination affected online cart abandonment. In the study, it was also determined that e-procrastination behavior had a partial mediation effect between the need for comparison shopping and more information, the need for research and organization, emotional ambivalence and online shopping cart abandonment behavior. DOI: https://doi.org/10.54663/2182-9306.2022.v10.n19.66-89ISVOUGA - Instituto Superior de Entre Douro e Vouga2022-12-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/649International Journal of Marketing, Communication and New Media; Vol 10, No 19 (2022)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/649http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/649/327Copyright (c) 2022 CANAN ARMAĞAN, Sevtap ÜNALinfo:eu-repo/semantics/openAccessARMAĞAN, CANANÜNAL, Sevtap2023-01-06T10:49:45Zoai:u3isjournal.isvouga.pt:article/649Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:29:31.919603Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Investigation of Online Shopping Cart Abandonment on the Perspective of E- Procrastination Behavior |
title |
Investigation of Online Shopping Cart Abandonment on the Perspective of E- Procrastination Behavior |
spellingShingle |
Investigation of Online Shopping Cart Abandonment on the Perspective of E- Procrastination Behavior ARMAĞAN, CANAN Online shopping cart abandonment; E-Procrastination behavior; Emotional ambivalence; Consumer behavior. |
title_short |
Investigation of Online Shopping Cart Abandonment on the Perspective of E- Procrastination Behavior |
title_full |
Investigation of Online Shopping Cart Abandonment on the Perspective of E- Procrastination Behavior |
title_fullStr |
Investigation of Online Shopping Cart Abandonment on the Perspective of E- Procrastination Behavior |
title_full_unstemmed |
Investigation of Online Shopping Cart Abandonment on the Perspective of E- Procrastination Behavior |
title_sort |
Investigation of Online Shopping Cart Abandonment on the Perspective of E- Procrastination Behavior |
author |
ARMAĞAN, CANAN |
author_facet |
ARMAĞAN, CANAN ÜNAL, Sevtap |
author_role |
author |
author2 |
ÜNAL, Sevtap |
author2_role |
author |
dc.contributor.author.fl_str_mv |
ARMAĞAN, CANAN ÜNAL, Sevtap |
dc.subject.por.fl_str_mv |
Online shopping cart abandonment; E-Procrastination behavior; Emotional ambivalence; Consumer behavior. |
topic |
Online shopping cart abandonment; E-Procrastination behavior; Emotional ambivalence; Consumer behavior. |
description |
Online cart abandonment is one of the most important key factors affecting e- commerce and showing up when consumers place products in their online shopping carts without making a purchase. It is also an important indicator of lost sales, as a revenue-reducing factor for retailers. With the effect of increasing online sales in recent years, online cart abandonment has become a major concern for retailers. Considering the economic impact of the subject, it is very important to understand the factors that lead consumers to this behavior. The purpose of this research was to investigate the factors that affect online cart abandonment. For this purpose, it was aimed to examine the effects of e-procrastination behavior, comparison shopping, need for more information, research and organization need, and emotional ambivalence on online cart abandonment. The partial least square method of structural equation modeling was employed to examine the proposed research model. An online survey was applied to 197 consumers selected by convenience sampling method, who had online cart abandonment experience, and the data set was analyzed using SmartPLS 3 software. Obtained findings showed that comparison shopping and need for more information, need for research and organization, and emotional ambivalence had an effect on e-procrastination behavior, while e-procrastination affected online cart abandonment. In the study, it was also determined that e-procrastination behavior had a partial mediation effect between the need for comparison shopping and more information, the need for research and organization, emotional ambivalence and online shopping cart abandonment behavior. DOI: https://doi.org/10.54663/2182-9306.2022.v10.n19.66-89 |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-31 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/649 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/649 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/649 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/649/327 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 CANAN ARMAĞAN, Sevtap ÜNAL info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 CANAN ARMAĞAN, Sevtap ÜNAL |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; Vol 10, No 19 (2022) 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130752962527232 |