How is the Brazil’s projected image as a tourism destination perceived by the portuguese tourist intermediaries: a Comparative analysis

Detalhes bibliográficos
Autor(a) principal: Silva, Mariana
Data de Publicação: 2017
Outros Autores: Costa, Rui
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10773/38780
Resumo: Due to increased competition among tourist destinations many destinations become easily replaceable. Therefore, influencing the decision of tourists has been a great challenge for managers and marketeers. In this perspective, the image of tourist destinations plays an important role, as it influences the behavior of individuals and allows the destination to differentiate itself from other in the highly competitive tourist market. The present research analyses the projected image of Brazil based on the official website of the country (visitbrasil.com), in order to understand if it is consistent with the perceived image by the tourist intermediaries in Portugal. To determine the perceived image of Brazil, a questionnaire survey is used, whereas the projected image from the website is analysed using content analysis with the QSR NVivo10 software. It is found that Brazil intends to position itself as a tourist destination devoted to cultural tourism, while the Portuguese tourist intermediaries promote it as a destination mainly oriented to sun and sea tourism.
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spelling How is the Brazil’s projected image as a tourism destination perceived by the portuguese tourist intermediaries: a Comparative analysisTourism marketingDestination imageBrazilTourist intermediariesContent analysisDue to increased competition among tourist destinations many destinations become easily replaceable. Therefore, influencing the decision of tourists has been a great challenge for managers and marketeers. In this perspective, the image of tourist destinations plays an important role, as it influences the behavior of individuals and allows the destination to differentiate itself from other in the highly competitive tourist market. The present research analyses the projected image of Brazil based on the official website of the country (visitbrasil.com), in order to understand if it is consistent with the perceived image by the tourist intermediaries in Portugal. To determine the perceived image of Brazil, a questionnaire survey is used, whereas the projected image from the website is analysed using content analysis with the QSR NVivo10 software. It is found that Brazil intends to position itself as a tourist destination devoted to cultural tourism, while the Portuguese tourist intermediaries promote it as a destination mainly oriented to sun and sea tourism.O aumento da concorrência entre os destinos turísticos tem feito com que muitos destinos se tornem facilmente substituíveis. Assim sendo, influenciar a decisão dos turistas tem sido um grande desafio para gestores e marketeers. Nesta perspectiva, a imagem de destinos turísticos exerce uma importante função, pois influencia o comportamento dos indivíduos e permite que o destino se diferencie no mercado turístico altamente competitivo. A presente investigação tem como objetivo analisar a imagem projetada do destino turístico Brasil a partir do website oficial de promoção do país (visitbrasil.com), com o propósito de perceber se existe uma coerência entre a imagem projetada do país e a imagem percebida pelos intermediários do setor em Portugal. Para apurar a imagem percebida do destino turístico Brasil, recorreu-se ao inquérito por questionário, enquanto a imagem projetada a partir do website foi analisada por meio de análise de conteúdo, com recurso ao software QSR NVivo10. Constatou-se que o Brasil pretende se posicionar como um destino turístico vocacionado ao turismo cultural, enquanto que os intermediários turísticos portugueses o promovem como um destino majoritariamente voltado ao turismo de sol e praia.DEGEIT - Universidade de Aveiro2023-07-18T14:05:15Z2017-01-01T00:00:00Z2017-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10773/38780eng10.34624/rtd.v1i27/28.9017Silva, MarianaCosta, Ruiinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-22T12:15:39Zoai:ria.ua.pt:10773/38780Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:09:05.548288Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How is the Brazil’s projected image as a tourism destination perceived by the portuguese tourist intermediaries: a Comparative analysis
title How is the Brazil’s projected image as a tourism destination perceived by the portuguese tourist intermediaries: a Comparative analysis
spellingShingle How is the Brazil’s projected image as a tourism destination perceived by the portuguese tourist intermediaries: a Comparative analysis
Silva, Mariana
Tourism marketing
Destination image
Brazil
Tourist intermediaries
Content analysis
title_short How is the Brazil’s projected image as a tourism destination perceived by the portuguese tourist intermediaries: a Comparative analysis
title_full How is the Brazil’s projected image as a tourism destination perceived by the portuguese tourist intermediaries: a Comparative analysis
title_fullStr How is the Brazil’s projected image as a tourism destination perceived by the portuguese tourist intermediaries: a Comparative analysis
title_full_unstemmed How is the Brazil’s projected image as a tourism destination perceived by the portuguese tourist intermediaries: a Comparative analysis
title_sort How is the Brazil’s projected image as a tourism destination perceived by the portuguese tourist intermediaries: a Comparative analysis
author Silva, Mariana
author_facet Silva, Mariana
Costa, Rui
author_role author
author2 Costa, Rui
author2_role author
dc.contributor.author.fl_str_mv Silva, Mariana
Costa, Rui
dc.subject.por.fl_str_mv Tourism marketing
Destination image
Brazil
Tourist intermediaries
Content analysis
topic Tourism marketing
Destination image
Brazil
Tourist intermediaries
Content analysis
description Due to increased competition among tourist destinations many destinations become easily replaceable. Therefore, influencing the decision of tourists has been a great challenge for managers and marketeers. In this perspective, the image of tourist destinations plays an important role, as it influences the behavior of individuals and allows the destination to differentiate itself from other in the highly competitive tourist market. The present research analyses the projected image of Brazil based on the official website of the country (visitbrasil.com), in order to understand if it is consistent with the perceived image by the tourist intermediaries in Portugal. To determine the perceived image of Brazil, a questionnaire survey is used, whereas the projected image from the website is analysed using content analysis with the QSR NVivo10 software. It is found that Brazil intends to position itself as a tourist destination devoted to cultural tourism, while the Portuguese tourist intermediaries promote it as a destination mainly oriented to sun and sea tourism.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-01T00:00:00Z
2017-01-01
2023-07-18T14:05:15Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10773/38780
url http://hdl.handle.net/10773/38780
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.34624/rtd.v1i27/28.9017
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv DEGEIT - Universidade de Aveiro
publisher.none.fl_str_mv DEGEIT - Universidade de Aveiro
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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