How is the Brazil’s projected image as a tourism destination perceived by the Portuguese tourist intermediaries: a comparative analysis

Detalhes bibliográficos
Autor(a) principal: Silva, Mariana
Data de Publicação: 2017
Outros Autores: Costa, Rui
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
DOI: 10.34624/rtd.v1i27/28.9017
Texto Completo: https://doi.org/10.34624/rtd.v1i27/28.9017
Resumo: Due to increased competition among tourist destinations many destinations become easily replaceable. Therefore, influencing the decision of tourists has been a great challenge for managers and marketeers. In this perspective, the image of tourist destinations plays an important role, as it influences the behavior of individuals and allows the destination to differentiate itself from other in the highly competitive tourist market. The present research analyses the projected image of Brazil based on the official website of the country (visitbrasil.com), in order to understand if it is consistent with the perceived image by the tourist intermediaries in Portugal. To determine the perceived image of Brazil, a questionnaire survey is used, whereas the projected image from the website is analysed using content analysis with the QSR NVivo10 software. It is found that Brazil intends to position itself as a tourist destination devoted to cultural tourism, while the Portuguese tourist intermediaries promote it as a destination mainly oriented to sun and sea tourism.
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spelling How is the Brazil’s projected image as a tourism destination perceived by the Portuguese tourist intermediaries: a comparative analysisComo a imagem projetada do destino turístico Brasil é percebido pelos intermediários turísticos portugueses: uma análise comparativaDue to increased competition among tourist destinations many destinations become easily replaceable. Therefore, influencing the decision of tourists has been a great challenge for managers and marketeers. In this perspective, the image of tourist destinations plays an important role, as it influences the behavior of individuals and allows the destination to differentiate itself from other in the highly competitive tourist market. The present research analyses the projected image of Brazil based on the official website of the country (visitbrasil.com), in order to understand if it is consistent with the perceived image by the tourist intermediaries in Portugal. To determine the perceived image of Brazil, a questionnaire survey is used, whereas the projected image from the website is analysed using content analysis with the QSR NVivo10 software. It is found that Brazil intends to position itself as a tourist destination devoted to cultural tourism, while the Portuguese tourist intermediaries promote it as a destination mainly oriented to sun and sea tourism.O aumento da concorrência entre os destinos turísticos tem feito com que muitos destinos se tornem facilmente substituíveis. Assim sendo, influenciar a decisão dos turistas tem sido um grande desafio para gestores e marketeers. Nesta perspectiva, a imagem de destinos turísticos exerce uma importante função, pois influencia o comportamento dos indivíduos e permite que o destino se diferencie no mercado turístico altamente competitivo. A presente investigação tem como objetivo analisar a imagem projetada do destino turístico Brasil a partir do website oficial de promoção do país (visitbrasil.com), com o propósito de perceber se existe uma coerência entre a imagem projetada do país e a imagem percebida pelos intermediários do setor em Portugal. Para apurar a imagem percebida do destino turístico Brasil, recorreu-se ao inquérito por questionário, enquanto a imagem projetada a partir do website foi analisada por meio de análise de conteúdo, com recurso ao software QSR NVivo10. Constatou-se que o Brasil pretende se posicionar como um destino turístico vocacionado ao turismo cultural, enquanto que os intermediários turísticos portugueses o promovem como um destino majoritariamente voltado ao turismo de sol e praia.  Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2017-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v1i27/28.9017oai:proa.ua.pt:article/9017Journal of Tourism & Development; Vol 1 No 27/28 (2017); 883-897Revista Turismo & Desenvolvimento; vol. 1 n.º 27/28 (2017); 883-8972182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://proa.ua.pt/index.php/rtd/article/view/9017https://doi.org/10.34624/rtd.v1i27/28.9017https://proa.ua.pt/index.php/rtd/article/view/9017/6227https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessSilva, MarianaCosta, Rui2022-09-26T10:56:37Zoai:proa.ua.pt:article/9017Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:05:24.806646Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How is the Brazil’s projected image as a tourism destination perceived by the Portuguese tourist intermediaries: a comparative analysis
Como a imagem projetada do destino turístico Brasil é percebido pelos intermediários turísticos portugueses: uma análise comparativa
title How is the Brazil’s projected image as a tourism destination perceived by the Portuguese tourist intermediaries: a comparative analysis
spellingShingle How is the Brazil’s projected image as a tourism destination perceived by the Portuguese tourist intermediaries: a comparative analysis
How is the Brazil’s projected image as a tourism destination perceived by the Portuguese tourist intermediaries: a comparative analysis
Silva, Mariana
Silva, Mariana
title_short How is the Brazil’s projected image as a tourism destination perceived by the Portuguese tourist intermediaries: a comparative analysis
title_full How is the Brazil’s projected image as a tourism destination perceived by the Portuguese tourist intermediaries: a comparative analysis
title_fullStr How is the Brazil’s projected image as a tourism destination perceived by the Portuguese tourist intermediaries: a comparative analysis
How is the Brazil’s projected image as a tourism destination perceived by the Portuguese tourist intermediaries: a comparative analysis
title_full_unstemmed How is the Brazil’s projected image as a tourism destination perceived by the Portuguese tourist intermediaries: a comparative analysis
How is the Brazil’s projected image as a tourism destination perceived by the Portuguese tourist intermediaries: a comparative analysis
title_sort How is the Brazil’s projected image as a tourism destination perceived by the Portuguese tourist intermediaries: a comparative analysis
author Silva, Mariana
author_facet Silva, Mariana
Silva, Mariana
Costa, Rui
Costa, Rui
author_role author
author2 Costa, Rui
author2_role author
dc.contributor.author.fl_str_mv Silva, Mariana
Costa, Rui
description Due to increased competition among tourist destinations many destinations become easily replaceable. Therefore, influencing the decision of tourists has been a great challenge for managers and marketeers. In this perspective, the image of tourist destinations plays an important role, as it influences the behavior of individuals and allows the destination to differentiate itself from other in the highly competitive tourist market. The present research analyses the projected image of Brazil based on the official website of the country (visitbrasil.com), in order to understand if it is consistent with the perceived image by the tourist intermediaries in Portugal. To determine the perceived image of Brazil, a questionnaire survey is used, whereas the projected image from the website is analysed using content analysis with the QSR NVivo10 software. It is found that Brazil intends to position itself as a tourist destination devoted to cultural tourism, while the Portuguese tourist intermediaries promote it as a destination mainly oriented to sun and sea tourism.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-01T00:00:00Z
dc.type.driver.fl_str_mv journal article
journal article
info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.34624/rtd.v1i27/28.9017
oai:proa.ua.pt:article/9017
url https://doi.org/10.34624/rtd.v1i27/28.9017
identifier_str_mv oai:proa.ua.pt:article/9017
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://proa.ua.pt/index.php/rtd/article/view/9017
https://doi.org/10.34624/rtd.v1i27/28.9017
https://proa.ua.pt/index.php/rtd/article/view/9017/6227
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro
publisher.none.fl_str_mv Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro
dc.source.none.fl_str_mv Journal of Tourism & Development; Vol 1 No 27/28 (2017); 883-897
Revista Turismo & Desenvolvimento; vol. 1 n.º 27/28 (2017); 883-897
2182-1453
1645-9261
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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dc.identifier.doi.none.fl_str_mv 10.34624/rtd.v1i27/28.9017

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