The Portuguese consumer sentiment index toward marketing-mix in crisis context
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.22/20542 |
Resumo: | The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (1986). This Index was used in this research since it offers a widely accepted and readily understood approach to measure citizen experiences as consumers in a society. All analysis was based on a consumer survey. The survey procedures resulted in 600 usable surveys, distributed by five regions (NUT II) in Continental Portugal. A 4% precision error and 5% of significance level were assumed. The results showed that the Portuguese consumer sentiment index toward marketing-mix is weakly positive and could be a consequence of the present economic and financial context that the country is undergoing. |
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The Portuguese consumer sentiment index toward marketing-mix in crisis contextÍndice do sentimento do consumidor português em relação ao marketing-mix em contexto de criseIndex of consumer sentiments toward marketingSentiments toward marketing-mixPortugalÍndice do sentimento do consumidor em relação ao marketingSentimento em relação ao marketing-mixThe purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (1986). This Index was used in this research since it offers a widely accepted and readily understood approach to measure citizen experiences as consumers in a society. All analysis was based on a consumer survey. The survey procedures resulted in 600 usable surveys, distributed by five regions (NUT II) in Continental Portugal. A 4% precision error and 5% of significance level were assumed. The results showed that the Portuguese consumer sentiment index toward marketing-mix is weakly positive and could be a consequence of the present economic and financial context that the country is undergoing.Repositório Científico do Instituto Politécnico do PortoFernandes, Paula OdetePimenta, Rui2022-05-18T16:10:44Z20132013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdftext/plain; charset=utf-8http://hdl.handle.net/10400.22/20542engFernandes, P. O., & Pimenta, R. E. (2013). The Portuguese consumer sentiment index toward marketing-mix in crisis context. Tourism & Management Studies, 9(1), 97-100. https://www.tmstudies.net/index.php/ectms/article/view/5532182-8466info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-20T01:55:11Zoai:recipp.ipp.pt:10400.22/20542Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:40:35.093507Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The Portuguese consumer sentiment index toward marketing-mix in crisis context Índice do sentimento do consumidor português em relação ao marketing-mix em contexto de crise |
title |
The Portuguese consumer sentiment index toward marketing-mix in crisis context |
spellingShingle |
The Portuguese consumer sentiment index toward marketing-mix in crisis context Fernandes, Paula Odete Index of consumer sentiments toward marketing Sentiments toward marketing-mix Portugal Índice do sentimento do consumidor em relação ao marketing Sentimento em relação ao marketing-mix |
title_short |
The Portuguese consumer sentiment index toward marketing-mix in crisis context |
title_full |
The Portuguese consumer sentiment index toward marketing-mix in crisis context |
title_fullStr |
The Portuguese consumer sentiment index toward marketing-mix in crisis context |
title_full_unstemmed |
The Portuguese consumer sentiment index toward marketing-mix in crisis context |
title_sort |
The Portuguese consumer sentiment index toward marketing-mix in crisis context |
author |
Fernandes, Paula Odete |
author_facet |
Fernandes, Paula Odete Pimenta, Rui |
author_role |
author |
author2 |
Pimenta, Rui |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Repositório Científico do Instituto Politécnico do Porto |
dc.contributor.author.fl_str_mv |
Fernandes, Paula Odete Pimenta, Rui |
dc.subject.por.fl_str_mv |
Index of consumer sentiments toward marketing Sentiments toward marketing-mix Portugal Índice do sentimento do consumidor em relação ao marketing Sentimento em relação ao marketing-mix |
topic |
Index of consumer sentiments toward marketing Sentiments toward marketing-mix Portugal Índice do sentimento do consumidor em relação ao marketing Sentimento em relação ao marketing-mix |
description |
The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (1986). This Index was used in this research since it offers a widely accepted and readily understood approach to measure citizen experiences as consumers in a society. All analysis was based on a consumer survey. The survey procedures resulted in 600 usable surveys, distributed by five regions (NUT II) in Continental Portugal. A 4% precision error and 5% of significance level were assumed. The results showed that the Portuguese consumer sentiment index toward marketing-mix is weakly positive and could be a consequence of the present economic and financial context that the country is undergoing. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013 2013-01-01T00:00:00Z 2022-05-18T16:10:44Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.22/20542 |
url |
http://hdl.handle.net/10400.22/20542 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Fernandes, P. O., & Pimenta, R. E. (2013). The Portuguese consumer sentiment index toward marketing-mix in crisis context. Tourism & Management Studies, 9(1), 97-100. https://www.tmstudies.net/index.php/ectms/article/view/553 2182-8466 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf text/plain; charset=utf-8 |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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