The Portuguese consumer sentiment index toward marketing-mix in crisis context

Detalhes bibliográficos
Autor(a) principal: Fernandes, Paula Odete
Data de Publicação: 2013
Outros Autores: Pimenta, Rui
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.22/20542
Resumo: The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (1986). This Index was used in this research since it offers a widely accepted and readily understood approach to measure citizen experiences as consumers in a society. All analysis was based on a consumer survey. The survey procedures resulted in 600 usable surveys, distributed by five regions (NUT II) in Continental Portugal. A 4% precision error and 5% of significance level were assumed. The results showed that the Portuguese consumer sentiment index toward marketing-mix is weakly positive and could be a consequence of the present economic and financial context that the country is undergoing.
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spelling The Portuguese consumer sentiment index toward marketing-mix in crisis contextÍndice do sentimento do consumidor português em relação ao marketing-mix em contexto de criseIndex of consumer sentiments toward marketingSentiments toward marketing-mixPortugalÍndice do sentimento do consumidor em relação ao marketingSentimento em relação ao marketing-mixThe purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (1986). This Index was used in this research since it offers a widely accepted and readily understood approach to measure citizen experiences as consumers in a society. All analysis was based on a consumer survey. The survey procedures resulted in 600 usable surveys, distributed by five regions (NUT II) in Continental Portugal. A 4% precision error and 5% of significance level were assumed. The results showed that the Portuguese consumer sentiment index toward marketing-mix is weakly positive and could be a consequence of the present economic and financial context that the country is undergoing.Repositório Científico do Instituto Politécnico do PortoFernandes, Paula OdetePimenta, Rui2022-05-18T16:10:44Z20132013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdftext/plain; charset=utf-8http://hdl.handle.net/10400.22/20542engFernandes, P. O., & Pimenta, R. E. (2013). The Portuguese consumer sentiment index toward marketing-mix in crisis context. Tourism & Management Studies, 9(1), 97-100. https://www.tmstudies.net/index.php/ectms/article/view/5532182-8466info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-20T01:55:11Zoai:recipp.ipp.pt:10400.22/20542Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:40:35.093507Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The Portuguese consumer sentiment index toward marketing-mix in crisis context
Índice do sentimento do consumidor português em relação ao marketing-mix em contexto de crise
title The Portuguese consumer sentiment index toward marketing-mix in crisis context
spellingShingle The Portuguese consumer sentiment index toward marketing-mix in crisis context
Fernandes, Paula Odete
Index of consumer sentiments toward marketing
Sentiments toward marketing-mix
Portugal
Índice do sentimento do consumidor em relação ao marketing
Sentimento em relação ao marketing-mix
title_short The Portuguese consumer sentiment index toward marketing-mix in crisis context
title_full The Portuguese consumer sentiment index toward marketing-mix in crisis context
title_fullStr The Portuguese consumer sentiment index toward marketing-mix in crisis context
title_full_unstemmed The Portuguese consumer sentiment index toward marketing-mix in crisis context
title_sort The Portuguese consumer sentiment index toward marketing-mix in crisis context
author Fernandes, Paula Odete
author_facet Fernandes, Paula Odete
Pimenta, Rui
author_role author
author2 Pimenta, Rui
author2_role author
dc.contributor.none.fl_str_mv Repositório Científico do Instituto Politécnico do Porto
dc.contributor.author.fl_str_mv Fernandes, Paula Odete
Pimenta, Rui
dc.subject.por.fl_str_mv Index of consumer sentiments toward marketing
Sentiments toward marketing-mix
Portugal
Índice do sentimento do consumidor em relação ao marketing
Sentimento em relação ao marketing-mix
topic Index of consumer sentiments toward marketing
Sentiments toward marketing-mix
Portugal
Índice do sentimento do consumidor em relação ao marketing
Sentimento em relação ao marketing-mix
description The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (1986). This Index was used in this research since it offers a widely accepted and readily understood approach to measure citizen experiences as consumers in a society. All analysis was based on a consumer survey. The survey procedures resulted in 600 usable surveys, distributed by five regions (NUT II) in Continental Portugal. A 4% precision error and 5% of significance level were assumed. The results showed that the Portuguese consumer sentiment index toward marketing-mix is weakly positive and could be a consequence of the present economic and financial context that the country is undergoing.
publishDate 2013
dc.date.none.fl_str_mv 2013
2013-01-01T00:00:00Z
2022-05-18T16:10:44Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.22/20542
url http://hdl.handle.net/10400.22/20542
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Fernandes, P. O., & Pimenta, R. E. (2013). The Portuguese consumer sentiment index toward marketing-mix in crisis context. Tourism & Management Studies, 9(1), 97-100. https://www.tmstudies.net/index.php/ectms/article/view/553
2182-8466
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