The Portuguese consumer sentiment index toward marketing‑mix in crisis context
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100015 |
Resumo: | The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (1986). This Index was used in this research since it offers a widely accepted and readily understood approach to measure citizen experiences as consumers in a society. All analysis was based on a consumer survey. The survey procedures resulted in 600 usable surveys, distributed by five regions (NUT II) in Continental Portugal. A 4% precision error and 5% of significance level were assumed. The results showed that the Portuguese consumer sentiment index toward marketing‑mix is weakly positive and could be a consequence of the present economic and financial context that the country is undergoing. |
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The Portuguese consumer sentiment index toward marketing‑mix in crisis contextIndex of consumer sentiments toward marketingsentiments toward marketing‑mixPortugalThe purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (1986). This Index was used in this research since it offers a widely accepted and readily understood approach to measure citizen experiences as consumers in a society. All analysis was based on a consumer survey. The survey procedures resulted in 600 usable surveys, distributed by five regions (NUT II) in Continental Portugal. A 4% precision error and 5% of significance level were assumed. The results showed that the Portuguese consumer sentiment index toward marketing‑mix is weakly positive and could be a consequence of the present economic and financial context that the country is undergoing.Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve2013-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100015Tourism & Management Studies v.9 n.1 2013reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100015Fernandes,Paula OdetePimenta,Rui Estevesinfo:eu-repo/semantics/openAccess2024-02-06T17:28:54Zoai:scielo:S2182-84582013000100015Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:33:01.104922Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The Portuguese consumer sentiment index toward marketing‑mix in crisis context |
title |
The Portuguese consumer sentiment index toward marketing‑mix in crisis context |
spellingShingle |
The Portuguese consumer sentiment index toward marketing‑mix in crisis context Fernandes,Paula Odete Index of consumer sentiments toward marketing sentiments toward marketing‑mix Portugal |
title_short |
The Portuguese consumer sentiment index toward marketing‑mix in crisis context |
title_full |
The Portuguese consumer sentiment index toward marketing‑mix in crisis context |
title_fullStr |
The Portuguese consumer sentiment index toward marketing‑mix in crisis context |
title_full_unstemmed |
The Portuguese consumer sentiment index toward marketing‑mix in crisis context |
title_sort |
The Portuguese consumer sentiment index toward marketing‑mix in crisis context |
author |
Fernandes,Paula Odete |
author_facet |
Fernandes,Paula Odete Pimenta,Rui Esteves |
author_role |
author |
author2 |
Pimenta,Rui Esteves |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Fernandes,Paula Odete Pimenta,Rui Esteves |
dc.subject.por.fl_str_mv |
Index of consumer sentiments toward marketing sentiments toward marketing‑mix Portugal |
topic |
Index of consumer sentiments toward marketing sentiments toward marketing‑mix Portugal |
description |
The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (1986). This Index was used in this research since it offers a widely accepted and readily understood approach to measure citizen experiences as consumers in a society. All analysis was based on a consumer survey. The survey procedures resulted in 600 usable surveys, distributed by five regions (NUT II) in Continental Portugal. A 4% precision error and 5% of significance level were assumed. The results showed that the Portuguese consumer sentiment index toward marketing‑mix is weakly positive and could be a consequence of the present economic and financial context that the country is undergoing. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-01-01 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100015 |
url |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100015 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100015 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve |
publisher.none.fl_str_mv |
Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve |
dc.source.none.fl_str_mv |
Tourism & Management Studies v.9 n.1 2013 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
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1799137390676148224 |