Growing globally: Is it reasonable for Logoplaste to enter the Colombian rigid plastic packaging market?
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2014 |
| Tipo de documento: | Dissertação |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://hdl.handle.net/10362/11908 |
Resumo: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
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Growing globally: Is it reasonable for Logoplaste to enter the Colombian rigid plastic packaging market?A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsWith this project my main goal is to understand which internationalization opportunities still exist for Logoplaste and more precisely name a country where I believe this company’s business model may work. I began with a deep analysis on the company, its business model, research on where it succeeded and why. Afterwards, I supported the gathered knowledge with some theoretical concepts. At this point, I decided to explore the concept of strategic outsourcing and modularity. Additionally, I chose to refer to a couple of commonly known frameworks such as Porter’s Generic Value Chain and the VRINO Framework as well as to a couple of theories, namely the Transaction Cost Theory and the Resource Based View. Once all Logoplaste knowledge was gathered, it was time to analyze the potential internationalization opportunities: China, Colombia, India, Indonesia, Peru, and Turkey. During this phase, in addition to an extensive research of macroeconomic indicators I also resorted to Ghemawat’s famous CAGE model to help me narrow down the various hypotheses. I was then finally able to conclude that Colombia seemed an attractive market. It was now necessary to analyze Colombia with more detail and therefore I used a PESTLE analysis to get a better idea of this country’s macro-environment. A SWOT analysis and a Porter’s five forces analysis followed with the aim of understanding how could Logoplaste fit in this country. To finalize, I described briefly the overall implementation procedure including a listing of the major costs incurred in, if Logoplaste decided to move forward with this project in Colombia.NSBE - UNLDahab, SóniaRUNMendes, Maria Mafalda da Cunha Policarpo Ferreira2014-012014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11908TID:201531070enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:38Zoai:run.unl.pt:10362/11908Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:37.334934Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Growing globally: Is it reasonable for Logoplaste to enter the Colombian rigid plastic packaging market? |
| title |
Growing globally: Is it reasonable for Logoplaste to enter the Colombian rigid plastic packaging market? |
| spellingShingle |
Growing globally: Is it reasonable for Logoplaste to enter the Colombian rigid plastic packaging market? Mendes, Maria Mafalda da Cunha Policarpo Ferreira |
| title_short |
Growing globally: Is it reasonable for Logoplaste to enter the Colombian rigid plastic packaging market? |
| title_full |
Growing globally: Is it reasonable for Logoplaste to enter the Colombian rigid plastic packaging market? |
| title_fullStr |
Growing globally: Is it reasonable for Logoplaste to enter the Colombian rigid plastic packaging market? |
| title_full_unstemmed |
Growing globally: Is it reasonable for Logoplaste to enter the Colombian rigid plastic packaging market? |
| title_sort |
Growing globally: Is it reasonable for Logoplaste to enter the Colombian rigid plastic packaging market? |
| author |
Mendes, Maria Mafalda da Cunha Policarpo Ferreira |
| author_facet |
Mendes, Maria Mafalda da Cunha Policarpo Ferreira |
| author_role |
author |
| dc.contributor.none.fl_str_mv |
Dahab, Sónia RUN |
| dc.contributor.author.fl_str_mv |
Mendes, Maria Mafalda da Cunha Policarpo Ferreira |
| description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| publishDate |
2014 |
| dc.date.none.fl_str_mv |
2014-01 2014-01-01T00:00:00Z |
| dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
| dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/11908 TID:201531070 |
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http://hdl.handle.net/10362/11908 |
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TID:201531070 |
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eng |
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eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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NSBE - UNL |
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NSBE - UNL |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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