Marketing Differences Study Motivations between Luso and Brazil Students
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.6/11174 |
Resumo: | Motivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students to make enforces in their constant learning. This study’s general objective is to understand if there are differences in motivation to study Marketing curricular units between Portuguese (PT) and Brazilian (BR) students. We applied the Academic Motivation Scale to 156 students (82 PT and 74 BR) to measure their motivation and understand significant differences. The results showed that both groups of students are intrinsically and extrinsically motivated to study Marketing, although Brazilian students have higher motivation indices. This study contributes to the evolution of knowledge in higher education. It allows institutions to take short, medium and long-term measures on how to increase their students’ motivation levels. The use of the scale adapted to Marketing is also one of the contributions to future studies |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Marketing Differences Study Motivations between Luso and Brazil StudentsAcademic Motivation ScaleHigher educationMarketingLuso-Brazilian studentsMotivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students to make enforces in their constant learning. This study’s general objective is to understand if there are differences in motivation to study Marketing curricular units between Portuguese (PT) and Brazilian (BR) students. We applied the Academic Motivation Scale to 156 students (82 PT and 74 BR) to measure their motivation and understand significant differences. The results showed that both groups of students are intrinsically and extrinsically motivated to study Marketing, although Brazilian students have higher motivation indices. This study contributes to the evolution of knowledge in higher education. It allows institutions to take short, medium and long-term measures on how to increase their students’ motivation levels. The use of the scale adapted to Marketing is also one of the contributions to future studiesMDPIuBibliorumRodrigues, Ricardo GouveiaSilva, RuiLeal, CarmemMainardes, Emerson Wagner2021-05-25T15:13:33Z20212021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.6/11174engRodrigues, R. G., Silva, R., Leal, C., & Mainardes, E. W. (2021). Marketing Differences Study Motivations between Luso and Brazil Students. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 124. https://doi.org/10.3390/joitmc702012410.3390/joitmc7020124info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-15T09:53:29Zoai:ubibliorum.ubi.pt:10400.6/11174Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:51:00.818514Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Marketing Differences Study Motivations between Luso and Brazil Students |
title |
Marketing Differences Study Motivations between Luso and Brazil Students |
spellingShingle |
Marketing Differences Study Motivations between Luso and Brazil Students Rodrigues, Ricardo Gouveia Academic Motivation Scale Higher education Marketing Luso-Brazilian students |
title_short |
Marketing Differences Study Motivations between Luso and Brazil Students |
title_full |
Marketing Differences Study Motivations between Luso and Brazil Students |
title_fullStr |
Marketing Differences Study Motivations between Luso and Brazil Students |
title_full_unstemmed |
Marketing Differences Study Motivations between Luso and Brazil Students |
title_sort |
Marketing Differences Study Motivations between Luso and Brazil Students |
author |
Rodrigues, Ricardo Gouveia |
author_facet |
Rodrigues, Ricardo Gouveia Silva, Rui Leal, Carmem Mainardes, Emerson Wagner |
author_role |
author |
author2 |
Silva, Rui Leal, Carmem Mainardes, Emerson Wagner |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
uBibliorum |
dc.contributor.author.fl_str_mv |
Rodrigues, Ricardo Gouveia Silva, Rui Leal, Carmem Mainardes, Emerson Wagner |
dc.subject.por.fl_str_mv |
Academic Motivation Scale Higher education Marketing Luso-Brazilian students |
topic |
Academic Motivation Scale Higher education Marketing Luso-Brazilian students |
description |
Motivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students to make enforces in their constant learning. This study’s general objective is to understand if there are differences in motivation to study Marketing curricular units between Portuguese (PT) and Brazilian (BR) students. We applied the Academic Motivation Scale to 156 students (82 PT and 74 BR) to measure their motivation and understand significant differences. The results showed that both groups of students are intrinsically and extrinsically motivated to study Marketing, although Brazilian students have higher motivation indices. This study contributes to the evolution of knowledge in higher education. It allows institutions to take short, medium and long-term measures on how to increase their students’ motivation levels. The use of the scale adapted to Marketing is also one of the contributions to future studies |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-05-25T15:13:33Z 2021 2021-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.6/11174 |
url |
http://hdl.handle.net/10400.6/11174 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Rodrigues, R. G., Silva, R., Leal, C., & Mainardes, E. W. (2021). Marketing Differences Study Motivations between Luso and Brazil Students. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 124. https://doi.org/10.3390/joitmc7020124 10.3390/joitmc7020124 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
MDPI |
publisher.none.fl_str_mv |
MDPI |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799136399852568576 |