The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity

Detalhes bibliográficos
Autor(a) principal: Loureiro, S. M. C.
Data de Publicação: 2013
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://ciencia.iscte-iul.pt/id/ci-pub-18773
http://hdl.handle.net/10071/13934
Resumo: This research examines the interrelationships of trust, brand awareness/associations, perceived quality and brand loyalty in building Internet banking brand equity. The model was based on data from customers using online banking (customers of an international bank) using the PLS technique. The results suggest that perceived quality and brand loyalty are more important to explain the Internet banking brand equity than brand awareness/associations and trust. Interestingly, trust contributes only indirectly, through perceived quality and brand awareness/association to Internet banking brand equity. Online perceived benefits impact positively on customers' trust and online perceived risks tend to be lower when trust increases.
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spelling The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equityOnline banking brand equityTrustLoyaltyPerceived qualityBrand awarenessOnline benefitsThis research examines the interrelationships of trust, brand awareness/associations, perceived quality and brand loyalty in building Internet banking brand equity. The model was based on data from customers using online banking (customers of an international bank) using the PLS technique. The results suggest that perceived quality and brand loyalty are more important to explain the Internet banking brand equity than brand awareness/associations and trust. Interestingly, trust contributes only indirectly, through perceived quality and brand awareness/association to Internet banking brand equity. Online perceived benefits impact positively on customers' trust and online perceived risks tend to be lower when trust increases.Academy of Taiwan Information Systems Research2017-07-11T10:17:10Z2013-01-01T00:00:00Z20132017-07-11T10:16:26Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ciencia.iscte-iul.pt/id/ci-pub-18773http://hdl.handle.net/10071/13934eng2073-972910.7903/ijecs.1000Loureiro, S. M. C.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-07-07T03:38:33Zoai:repositorio.iscte-iul.pt:10071/13934Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-07-07T03:38:33Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
title The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
spellingShingle The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
Loureiro, S. M. C.
Online banking brand equity
Trust
Loyalty
Perceived quality
Brand awareness
Online benefits
title_short The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
title_full The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
title_fullStr The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
title_full_unstemmed The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
title_sort The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
author Loureiro, S. M. C.
author_facet Loureiro, S. M. C.
author_role author
dc.contributor.author.fl_str_mv Loureiro, S. M. C.
dc.subject.por.fl_str_mv Online banking brand equity
Trust
Loyalty
Perceived quality
Brand awareness
Online benefits
topic Online banking brand equity
Trust
Loyalty
Perceived quality
Brand awareness
Online benefits
description This research examines the interrelationships of trust, brand awareness/associations, perceived quality and brand loyalty in building Internet banking brand equity. The model was based on data from customers using online banking (customers of an international bank) using the PLS technique. The results suggest that perceived quality and brand loyalty are more important to explain the Internet banking brand equity than brand awareness/associations and trust. Interestingly, trust contributes only indirectly, through perceived quality and brand awareness/association to Internet banking brand equity. Online perceived benefits impact positively on customers' trust and online perceived risks tend to be lower when trust increases.
publishDate 2013
dc.date.none.fl_str_mv 2013-01-01T00:00:00Z
2013
2017-07-11T10:17:10Z
2017-07-11T10:16:26Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ciencia.iscte-iul.pt/id/ci-pub-18773
http://hdl.handle.net/10071/13934
url https://ciencia.iscte-iul.pt/id/ci-pub-18773
http://hdl.handle.net/10071/13934
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2073-9729
10.7903/ijecs.1000
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Academy of Taiwan Information Systems Research
publisher.none.fl_str_mv Academy of Taiwan Information Systems Research
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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