Segmented and bundled solution for mass market insurance customers: becoming a lifelong partner, an approach to communication

Detalhes bibliográficos
Autor(a) principal: Teixeira, Beatriz Cardoso
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123861
Resumo: The project was developed in partnership with Q Insurer Mass Market Marketing Department with the purpose of helping Q Insurer to become a lifelong partner for Portuguese consumers. In order to reach this goal, an extensive research and analysis’ methodology was followed, focused on studying the external environment, internal resources and Portuguese consumers. A main recommendation was constructed following a request for one actionable and implementable strategy. This recommendation aims to fulfil the overarching goal, integrating several ongoing initiatives while contributing to a differentiated and customer-centric position in the mass market. Additional recommendations to increase success potential were also constructed.
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spelling Segmented and bundled solution for mass market insurance customers: becoming a lifelong partner, an approach to communicationTranquilidadeGeneraliCustomerMass marketInsuranceCustomizationSimulationDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe project was developed in partnership with Q Insurer Mass Market Marketing Department with the purpose of helping Q Insurer to become a lifelong partner for Portuguese consumers. In order to reach this goal, an extensive research and analysis’ methodology was followed, focused on studying the external environment, internal resources and Portuguese consumers. A main recommendation was constructed following a request for one actionable and implementable strategy. This recommendation aims to fulfil the overarching goal, integrating several ongoing initiatives while contributing to a differentiated and customer-centric position in the mass market. Additional recommendations to increase success potential were also constructed.Casquinho, Constança MonteiroRUNTeixeira, Beatriz Cardoso2024-01-04T01:30:40Z2021-01-252021-01-042021-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123861TID:202741931enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:05:19Zoai:run.unl.pt:10362/123861Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:15.008539Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Segmented and bundled solution for mass market insurance customers: becoming a lifelong partner, an approach to communication
title Segmented and bundled solution for mass market insurance customers: becoming a lifelong partner, an approach to communication
spellingShingle Segmented and bundled solution for mass market insurance customers: becoming a lifelong partner, an approach to communication
Teixeira, Beatriz Cardoso
Tranquilidade
Generali
Customer
Mass market
Insurance
Customization
Simulation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Segmented and bundled solution for mass market insurance customers: becoming a lifelong partner, an approach to communication
title_full Segmented and bundled solution for mass market insurance customers: becoming a lifelong partner, an approach to communication
title_fullStr Segmented and bundled solution for mass market insurance customers: becoming a lifelong partner, an approach to communication
title_full_unstemmed Segmented and bundled solution for mass market insurance customers: becoming a lifelong partner, an approach to communication
title_sort Segmented and bundled solution for mass market insurance customers: becoming a lifelong partner, an approach to communication
author Teixeira, Beatriz Cardoso
author_facet Teixeira, Beatriz Cardoso
author_role author
dc.contributor.none.fl_str_mv Casquinho, Constança Monteiro
RUN
dc.contributor.author.fl_str_mv Teixeira, Beatriz Cardoso
dc.subject.por.fl_str_mv Tranquilidade
Generali
Customer
Mass market
Insurance
Customization
Simulation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Tranquilidade
Generali
Customer
Mass market
Insurance
Customization
Simulation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The project was developed in partnership with Q Insurer Mass Market Marketing Department with the purpose of helping Q Insurer to become a lifelong partner for Portuguese consumers. In order to reach this goal, an extensive research and analysis’ methodology was followed, focused on studying the external environment, internal resources and Portuguese consumers. A main recommendation was constructed following a request for one actionable and implementable strategy. This recommendation aims to fulfil the overarching goal, integrating several ongoing initiatives while contributing to a differentiated and customer-centric position in the mass market. Additional recommendations to increase success potential were also constructed.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-25
2021-01-04
2021-01-25T00:00:00Z
2024-01-04T01:30:40Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123861
TID:202741931
url http://hdl.handle.net/10362/123861
identifier_str_mv TID:202741931
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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