The agenda-setting role of Instagram: a case study of Raphael Glucksmann's online campaign to promote the Uyghur cause

• Autor(a) principal: Charat, Salomé
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/23982
• topic: Social media; Uyghurs; Raphaël Glucksmann; Opinion leader; Agenda-setting; Redes sociais; Uigures; Raphaël Glucksmann; Líder de opinião; Agenda-setting

The media environment has changed dramatically over the last decade. The media landscape has changed with the arrival of the Internet and social networks as a new source of information and content creation. Classical theories that have been anchored in the field of communication for several decades are being revised and sometimes even questioned. Here, we will study the changes that social media, and in particular Instagram, have brought to McCombs and Shaw's original Agenda-Setting theory (1972) as well as to Katz and Lazarsfeld's two-stage communication theory (more precisely to the opinion leader theory) and their adaptation through time. They will be related to a specific case: the campaign against the repression of the Uyghur people in China, played out on Instragram by the French MEP, Raphaël Glucksmann. These two theories are sometimes challenged nowadays and we will see to what extent the concept of opinion leader has been modified by the advent of social media and how the influence of the latter can alter the agenda-setting capacity of traditional mass media.