The agenda-setting role of Instagram: a case study of Raphael Glucksmann's online campaign to promote the Uyghur cause
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/23982 |
Resumo: | The media environment has changed dramatically over the last decade. The media landscape has changed with the arrival of the Internet and social networks as a new source of information and content creation. Classical theories that have been anchored in the field of communication for several decades are being revised and sometimes even questioned. Here, we will study the changes that social media, and in particular Instagram, have brought to McCombs and Shaw's original Agenda-Setting theory (1972) as well as to Katz and Lazarsfeld's two-stage communication theory (more precisely to the opinion leader theory) and their adaptation through time. They will be related to a specific case: the campaign against the repression of the Uyghur people in China, played out on Instragram by the French MEP, Raphaël Glucksmann. These two theories are sometimes challenged nowadays and we will see to what extent the concept of opinion leader has been modified by the advent of social media and how the influence of the latter can alter the agenda-setting capacity of traditional mass media. |
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The agenda-setting role of Instagram: a case study of Raphael Glucksmann's online campaign to promote the Uyghur causeSocial mediaUyghursRaphaël GlucksmannOpinion leaderAgenda-settingRedes sociaisUiguresRaphaël GlucksmannLíder de opiniãoAgenda-settingThe media environment has changed dramatically over the last decade. The media landscape has changed with the arrival of the Internet and social networks as a new source of information and content creation. Classical theories that have been anchored in the field of communication for several decades are being revised and sometimes even questioned. Here, we will study the changes that social media, and in particular Instagram, have brought to McCombs and Shaw's original Agenda-Setting theory (1972) as well as to Katz and Lazarsfeld's two-stage communication theory (more precisely to the opinion leader theory) and their adaptation through time. They will be related to a specific case: the campaign against the repression of the Uyghur people in China, played out on Instragram by the French MEP, Raphaël Glucksmann. These two theories are sometimes challenged nowadays and we will see to what extent the concept of opinion leader has been modified by the advent of social media and how the influence of the latter can alter the agenda-setting capacity of traditional mass media.O ambiente mediático mudou drasticamente durante a última década. O panorama dos media alterou-se com a chegada da Internet e das redes sociais como nova fonte de informação e criação de conteúdos. As teorias clássicas que têm estado ancoradas no campo da comunicação há várias décadas estão a ser revistas e por vezes até questionadas devido às recentes alterações decorrentes da era digital. Aqui, vamos estudar as mudanças que os meios de comunicação social, e em particular a Instagram, trouxeram quer à teoria original do agendamento mediático de McCombs e Shaw (1972), quer à teoria do fluxo de comunicação em dois níveis de Katz e Lazarsfeld, (mais precisamente, à teoria do líder de opinião) e as suas adaptações através do tempo. Os referidos modelos serão analisados com base num estudo de caso específico: a campanha contra a repressão do povo Uigur na China, realizada no Instagram pelo deputado europeu francês, Raphaël Glucksmann. Estas duas teorias são por vezes contestadas hoje em dia e veremos até que ponto o conceito de líder de opinião foi modificado pelo advento das redes sociais e como a influência destas últimas pode ter alterado a capacidade de definição de agenda dos meios de comunicação de massa tradicionais.2022-01-10T18:18:49Z2021-12-09T00:00:00Z2021-12-092021-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/23982TID:202832724engCharat, Saloméinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:44:35Zoai:repositorio.iscte-iul.pt:10071/23982Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:21:11.318667Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The agenda-setting role of Instagram: a case study of Raphael Glucksmann's online campaign to promote the Uyghur cause |
title |
The agenda-setting role of Instagram: a case study of Raphael Glucksmann's online campaign to promote the Uyghur cause |
spellingShingle |
The agenda-setting role of Instagram: a case study of Raphael Glucksmann's online campaign to promote the Uyghur cause Charat, Salomé Social media Uyghurs Raphaël Glucksmann Opinion leader Agenda-setting Redes sociais Uigures Raphaël Glucksmann Líder de opinião Agenda-setting |
title_short |
The agenda-setting role of Instagram: a case study of Raphael Glucksmann's online campaign to promote the Uyghur cause |
title_full |
The agenda-setting role of Instagram: a case study of Raphael Glucksmann's online campaign to promote the Uyghur cause |
title_fullStr |
The agenda-setting role of Instagram: a case study of Raphael Glucksmann's online campaign to promote the Uyghur cause |
title_full_unstemmed |
The agenda-setting role of Instagram: a case study of Raphael Glucksmann's online campaign to promote the Uyghur cause |
title_sort |
The agenda-setting role of Instagram: a case study of Raphael Glucksmann's online campaign to promote the Uyghur cause |
author |
Charat, Salomé |
author_facet |
Charat, Salomé |
author_role |
author |
dc.contributor.author.fl_str_mv |
Charat, Salomé |
dc.subject.por.fl_str_mv |
Social media Uyghurs Raphaël Glucksmann Opinion leader Agenda-setting Redes sociais Uigures Raphaël Glucksmann Líder de opinião Agenda-setting |
topic |
Social media Uyghurs Raphaël Glucksmann Opinion leader Agenda-setting Redes sociais Uigures Raphaël Glucksmann Líder de opinião Agenda-setting |
description |
The media environment has changed dramatically over the last decade. The media landscape has changed with the arrival of the Internet and social networks as a new source of information and content creation. Classical theories that have been anchored in the field of communication for several decades are being revised and sometimes even questioned. Here, we will study the changes that social media, and in particular Instagram, have brought to McCombs and Shaw's original Agenda-Setting theory (1972) as well as to Katz and Lazarsfeld's two-stage communication theory (more precisely to the opinion leader theory) and their adaptation through time. They will be related to a specific case: the campaign against the repression of the Uyghur people in China, played out on Instragram by the French MEP, Raphaël Glucksmann. These two theories are sometimes challenged nowadays and we will see to what extent the concept of opinion leader has been modified by the advent of social media and how the influence of the latter can alter the agenda-setting capacity of traditional mass media. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-09T00:00:00Z 2021-12-09 2021-10 2022-01-10T18:18:49Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/23982 TID:202832724 |
url |
http://hdl.handle.net/10071/23982 |
identifier_str_mv |
TID:202832724 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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