Raising cybersecurity awareness of telecommunication company employee through Instagram campaign, case study: PT Media Telekomunikasi Mandiri

• Autor(a) principal: Adilia, Farisah
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/30432
• topic: Awareness; Cybersecurity awareness; Cyber-threat; Instagram campaign; Campaign effectiveness; Conscientização; Conscientização sobre segurança cibernética; Ameaça cibernética; Campanha no Instagram; Eficácia da campanha

This research endeavor is encapsulated within the thesis about raising cybersecurity awareness of employees through an Instagram campaign. It navigates the intersection of technology, and communication, and explores the potential of an innovative Instagram campaign to ignite a paradigm shift in the cybersecurity awareness landscape. The foundation of this study is rooted in the recognition that cybersecurity awareness transcends technical departments, reverberating through the corridors of every facet of an organization. As the digital age ushers in a confluence of opportunities and threats, the fortification of cybersecurity extends beyond firewalls and encryption—it necessitates a vigilant and informed workforce. This study was conducted to answer whether social network campaigns, in this case, Instagram, can increase telecommunications company employees' awareness of cyber security dangers. This study uses a qualitative method with data obtained from distributing questionnaires to PT Media Telekomunikasi Mandiri employees. The questionnaire was carried out 2 times with an Instagram campaign in between. The campaign was carried out on the MTM company Instagram for 1 month with 12 materials from 4 topics. The results of the study show an increase in awareness from the first questionnaire to the second questionnaire. The findings are not confined to the walls of MTM, this offers a guiding light to other telecommunication companies grappling with similar challenges. In this age of dynamic vulnerabilities and transformative opportunities, this study stands as a tribute to the synergy between technological fortitude and human engagement that defines the essence of cybersecurity awareness in the digital age.