Recheio : growing through a declining channel : a case on wholesale food private labels and its competitiveness
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/15674 |
Resumo: | The Portuguese wholesale food market is in a mature phase where the space to grow seems to be limited. In the end of 2008 economic and business environment were expected to deteriorate intensely making this growth even more difficult wholesale food companies. Recheio, the market leader in this sector, had been growing sustainably and regardless the situation they wanted to keep their pace. As so Mr. Antunes challenged the Marketing Director Rita Silva, to develop a strategy to boost the Traditional Retail channel sales since it was the one with the one decreasing the most. Due to its lack of capacity to compete with Modern Retail chains Mrs. Silva and her team worked to understand the gap between these two channels in order to build the necessary management tools to increase traditional retailers´ competitiveness and Recheio sales. These management tools could be as simple as more competitive prices or as complex as developing a Private Label but one thing was clear, waiting to see the exact evolution without any of these actions was not an option. |
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Recheio : growing through a declining channel : a case on wholesale food private labels and its competitivenessDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe Portuguese wholesale food market is in a mature phase where the space to grow seems to be limited. In the end of 2008 economic and business environment were expected to deteriorate intensely making this growth even more difficult wholesale food companies. Recheio, the market leader in this sector, had been growing sustainably and regardless the situation they wanted to keep their pace. As so Mr. Antunes challenged the Marketing Director Rita Silva, to develop a strategy to boost the Traditional Retail channel sales since it was the one with the one decreasing the most. Due to its lack of capacity to compete with Modern Retail chains Mrs. Silva and her team worked to understand the gap between these two channels in order to build the necessary management tools to increase traditional retailers´ competitiveness and Recheio sales. These management tools could be as simple as more competitive prices or as complex as developing a Private Label but one thing was clear, waiting to see the exact evolution without any of these actions was not an option.Marcos, PauloVeritati - Repositório Institucional da Universidade Católica PortuguesaClemente, João Pedro de Almeida Azevedo Ferreira2014-11-14T16:23:24Z2013-07-0820132013-07-08T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/15674TID:201092590enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-09-26T01:41:40Zoai:repositorio.ucp.pt:10400.14/15674Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:13:02.586970Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Recheio : growing through a declining channel : a case on wholesale food private labels and its competitiveness |
title |
Recheio : growing through a declining channel : a case on wholesale food private labels and its competitiveness |
spellingShingle |
Recheio : growing through a declining channel : a case on wholesale food private labels and its competitiveness Clemente, João Pedro de Almeida Azevedo Ferreira Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Recheio : growing through a declining channel : a case on wholesale food private labels and its competitiveness |
title_full |
Recheio : growing through a declining channel : a case on wholesale food private labels and its competitiveness |
title_fullStr |
Recheio : growing through a declining channel : a case on wholesale food private labels and its competitiveness |
title_full_unstemmed |
Recheio : growing through a declining channel : a case on wholesale food private labels and its competitiveness |
title_sort |
Recheio : growing through a declining channel : a case on wholesale food private labels and its competitiveness |
author |
Clemente, João Pedro de Almeida Azevedo Ferreira |
author_facet |
Clemente, João Pedro de Almeida Azevedo Ferreira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Marcos, Paulo Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Clemente, João Pedro de Almeida Azevedo Ferreira |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The Portuguese wholesale food market is in a mature phase where the space to grow seems to be limited. In the end of 2008 economic and business environment were expected to deteriorate intensely making this growth even more difficult wholesale food companies. Recheio, the market leader in this sector, had been growing sustainably and regardless the situation they wanted to keep their pace. As so Mr. Antunes challenged the Marketing Director Rita Silva, to develop a strategy to boost the Traditional Retail channel sales since it was the one with the one decreasing the most. Due to its lack of capacity to compete with Modern Retail chains Mrs. Silva and her team worked to understand the gap between these two channels in order to build the necessary management tools to increase traditional retailers´ competitiveness and Recheio sales. These management tools could be as simple as more competitive prices or as complex as developing a Private Label but one thing was clear, waiting to see the exact evolution without any of these actions was not an option. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-07-08 2013 2013-07-08T00:00:00Z 2014-11-14T16:23:24Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/15674 TID:201092590 |
url |
http://hdl.handle.net/10400.14/15674 |
identifier_str_mv |
TID:201092590 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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