Nestum vs private labels: a renewed identity for Nestum

Detalhes bibliográficos
Autor(a) principal: Andrade, Carla Andreia Rosa Duarte Teixeira de
Data de Publicação: 2010
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/10284
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Nestum vs private labels: a renewed identity for NestumChildren consumer behaviourNestum brand identityBrand imagePrivate labelsA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis research has the main goal to recommend a renewed brand identity for Nestum, the leader in the milk&cereals’ segment, to face the growing competition of private labels in this segment which are gaining market share at Nestum expense. To reach this renewed identity a detailed market analysis including nutritional information of products will be performed, including also the brand audit and the brand image collection of the different brands. To collect the brand image parents but also children (the main consumers of Nestum) will be taken into account when measuring brand image. Consequently, several methods used in child consumer behaviour and in brand management will be reutilized to measure brand image from a children point of view.NSBE - UNLAgante, LuísaRUNAndrade, Carla Andreia Rosa Duarte Teixeira de2013-08-06T10:10:37Z2010-012010-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/10284enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:43:57Zoai:run.unl.pt:10362/10284Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:22.423188Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Nestum vs private labels: a renewed identity for Nestum
title Nestum vs private labels: a renewed identity for Nestum
spellingShingle Nestum vs private labels: a renewed identity for Nestum
Andrade, Carla Andreia Rosa Duarte Teixeira de
Children consumer behaviour
Nestum brand identity
Brand image
Private labels
title_short Nestum vs private labels: a renewed identity for Nestum
title_full Nestum vs private labels: a renewed identity for Nestum
title_fullStr Nestum vs private labels: a renewed identity for Nestum
title_full_unstemmed Nestum vs private labels: a renewed identity for Nestum
title_sort Nestum vs private labels: a renewed identity for Nestum
author Andrade, Carla Andreia Rosa Duarte Teixeira de
author_facet Andrade, Carla Andreia Rosa Duarte Teixeira de
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Andrade, Carla Andreia Rosa Duarte Teixeira de
dc.subject.por.fl_str_mv Children consumer behaviour
Nestum brand identity
Brand image
Private labels
topic Children consumer behaviour
Nestum brand identity
Brand image
Private labels
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2010
dc.date.none.fl_str_mv 2010-01
2010-01-01T00:00:00Z
2013-08-06T10:10:37Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/10284
url http://hdl.handle.net/10362/10284
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.mail.fl_str_mv
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