Sport Tv field lab on new product development

Detalhes bibliográficos
Autor(a) principal: Giraldes, Martim De Sanches Osório Carneiro
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123541
Resumo: This work project consists of an analysis on the company Sport TV, with emphasis on its internal and external environments, as well as its consumers. The final purpose was to find a strategy that could improve the company’s overall competitiveness in the Portuguese market. The identified strategy was new product development, and the work project describes how the company should launch it, by using the 4P’s framework: How should the product be, how to monetize, how to promote and finally how to distribute it.
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spelling Sport Tv field lab on new product developmentSport TvNew product developmentAmateur sportsCompetitivenessDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project consists of an analysis on the company Sport TV, with emphasis on its internal and external environments, as well as its consumers. The final purpose was to find a strategy that could improve the company’s overall competitiveness in the Portuguese market. The identified strategy was new product development, and the work project describes how the company should launch it, by using the 4P’s framework: How should the product be, how to monetize, how to promote and finally how to distribute it.Lages, CarmenRUNGiraldes, Martim De Sanches Osório Carneiro2021-09-01T13:32:32Z2021-01-182021-01-032021-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123541TID:202742164enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:53Zoai:run.unl.pt:10362/123541Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:05.320539Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Sport Tv field lab on new product development
title Sport Tv field lab on new product development
spellingShingle Sport Tv field lab on new product development
Giraldes, Martim De Sanches Osório Carneiro
Sport Tv
New product development
Amateur sports
Competitiveness
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Sport Tv field lab on new product development
title_full Sport Tv field lab on new product development
title_fullStr Sport Tv field lab on new product development
title_full_unstemmed Sport Tv field lab on new product development
title_sort Sport Tv field lab on new product development
author Giraldes, Martim De Sanches Osório Carneiro
author_facet Giraldes, Martim De Sanches Osório Carneiro
author_role author
dc.contributor.none.fl_str_mv Lages, Carmen
RUN
dc.contributor.author.fl_str_mv Giraldes, Martim De Sanches Osório Carneiro
dc.subject.por.fl_str_mv Sport Tv
New product development
Amateur sports
Competitiveness
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sport Tv
New product development
Amateur sports
Competitiveness
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project consists of an analysis on the company Sport TV, with emphasis on its internal and external environments, as well as its consumers. The final purpose was to find a strategy that could improve the company’s overall competitiveness in the Portuguese market. The identified strategy was new product development, and the work project describes how the company should launch it, by using the 4P’s framework: How should the product be, how to monetize, how to promote and finally how to distribute it.
publishDate 2021
dc.date.none.fl_str_mv 2021-09-01T13:32:32Z
2021-01-18
2021-01-03
2021-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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format masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123541
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dc.language.iso.fl_str_mv eng
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