Sport Tv field lab on new product development
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/123541 |
Resumo: | This work project consists of an analysis on the company Sport TV, with emphasis on its internal and external environments, as well as its consumers. The final purpose was to find a strategy that could improve the company’s overall competitiveness in the Portuguese market. The identified strategy was new product development, and the work project describes how the company should launch it, by using the 4P’s framework: How should the product be, how to monetize, how to promote and finally how to distribute it. |
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Sport Tv field lab on new product developmentSport TvNew product developmentAmateur sportsCompetitivenessDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project consists of an analysis on the company Sport TV, with emphasis on its internal and external environments, as well as its consumers. The final purpose was to find a strategy that could improve the company’s overall competitiveness in the Portuguese market. The identified strategy was new product development, and the work project describes how the company should launch it, by using the 4P’s framework: How should the product be, how to monetize, how to promote and finally how to distribute it.Lages, CarmenRUNGiraldes, Martim De Sanches Osório Carneiro2021-09-01T13:32:32Z2021-01-182021-01-032021-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123541TID:202742164enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:53Zoai:run.unl.pt:10362/123541Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:05.320539Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Sport Tv field lab on new product development |
title |
Sport Tv field lab on new product development |
spellingShingle |
Sport Tv field lab on new product development Giraldes, Martim De Sanches Osório Carneiro Sport Tv New product development Amateur sports Competitiveness Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Sport Tv field lab on new product development |
title_full |
Sport Tv field lab on new product development |
title_fullStr |
Sport Tv field lab on new product development |
title_full_unstemmed |
Sport Tv field lab on new product development |
title_sort |
Sport Tv field lab on new product development |
author |
Giraldes, Martim De Sanches Osório Carneiro |
author_facet |
Giraldes, Martim De Sanches Osório Carneiro |
author_role |
author |
dc.contributor.none.fl_str_mv |
Lages, Carmen RUN |
dc.contributor.author.fl_str_mv |
Giraldes, Martim De Sanches Osório Carneiro |
dc.subject.por.fl_str_mv |
Sport Tv New product development Amateur sports Competitiveness Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Sport Tv New product development Amateur sports Competitiveness Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This work project consists of an analysis on the company Sport TV, with emphasis on its internal and external environments, as well as its consumers. The final purpose was to find a strategy that could improve the company’s overall competitiveness in the Portuguese market. The identified strategy was new product development, and the work project describes how the company should launch it, by using the 4P’s framework: How should the product be, how to monetize, how to promote and finally how to distribute it. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-01T13:32:32Z 2021-01-18 2021-01-03 2021-01-18T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/123541 TID:202742164 |
url |
http://hdl.handle.net/10362/123541 |
identifier_str_mv |
TID:202742164 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799138056970698752 |