Sport TV field lab on new product development - how can sport TV monetize the new amateur sports streaming platform

Detalhes bibliográficos
Autor(a) principal: Cortez, Afonso Correia
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/143074
Resumo: Setting the right price is extremely important for the overall profitability and long-term sustainability of firms. In this paper, I present a possible approach to monetize Sport TV new amateur sports platform, Sport TV Play Amateur. Firstly, I discuss the power of pricing and the difficulties linked with pricing services. Then I analyse all the factors involved in the price setting process. Lastly, I conclude that Sport TV should adopt a freemium business model since it would help them retain their consumer base, attract new consumers and ultimately remain the Portuguese market leader.
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spelling Sport TV field lab on new product development - how can sport TV monetize the new amateur sports streaming platformSport TVNew product developmentAmateur sportsCompetitivenessDomínio/Área Científica::Ciências Sociais::Economia e GestãoSetting the right price is extremely important for the overall profitability and long-term sustainability of firms. In this paper, I present a possible approach to monetize Sport TV new amateur sports platform, Sport TV Play Amateur. Firstly, I discuss the power of pricing and the difficulties linked with pricing services. Then I analyse all the factors involved in the price setting process. Lastly, I conclude that Sport TV should adopt a freemium business model since it would help them retain their consumer base, attract new consumers and ultimately remain the Portuguese market leader.Lages, CarmenRUNCortez, Afonso Correia2022-08-17T13:27:34Z2021-01-182021-01-042021-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/143074TID:202792919enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:21:09Zoai:run.unl.pt:10362/143074Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:39.919517Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Sport TV field lab on new product development - how can sport TV monetize the new amateur sports streaming platform
title Sport TV field lab on new product development - how can sport TV monetize the new amateur sports streaming platform
spellingShingle Sport TV field lab on new product development - how can sport TV monetize the new amateur sports streaming platform
Cortez, Afonso Correia
Sport TV
New product development
Amateur sports
Competitiveness
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Sport TV field lab on new product development - how can sport TV monetize the new amateur sports streaming platform
title_full Sport TV field lab on new product development - how can sport TV monetize the new amateur sports streaming platform
title_fullStr Sport TV field lab on new product development - how can sport TV monetize the new amateur sports streaming platform
title_full_unstemmed Sport TV field lab on new product development - how can sport TV monetize the new amateur sports streaming platform
title_sort Sport TV field lab on new product development - how can sport TV monetize the new amateur sports streaming platform
author Cortez, Afonso Correia
author_facet Cortez, Afonso Correia
author_role author
dc.contributor.none.fl_str_mv Lages, Carmen
RUN
dc.contributor.author.fl_str_mv Cortez, Afonso Correia
dc.subject.por.fl_str_mv Sport TV
New product development
Amateur sports
Competitiveness
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sport TV
New product development
Amateur sports
Competitiveness
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Setting the right price is extremely important for the overall profitability and long-term sustainability of firms. In this paper, I present a possible approach to monetize Sport TV new amateur sports platform, Sport TV Play Amateur. Firstly, I discuss the power of pricing and the difficulties linked with pricing services. Then I analyse all the factors involved in the price setting process. Lastly, I conclude that Sport TV should adopt a freemium business model since it would help them retain their consumer base, attract new consumers and ultimately remain the Portuguese market leader.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-18
2021-01-04
2021-01-18T00:00:00Z
2022-08-17T13:27:34Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/143074
TID:202792919
url http://hdl.handle.net/10362/143074
identifier_str_mv TID:202792919
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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