Trends and future research in electronic marketing: a bibliometric analysis of twenty years

Detalhes bibliográficos
Autor(a) principal: GAO, Peng
Data de Publicação: 2021
Outros Autores: Meng, Fanchen, Mata, Mário Nuno, Moleiro Martins, José, Iqbal, Shahid, Correia, Anabela Batista, Dantas, Rui, Waheed, Abdul, Xavier Rita, João, Farrukh, Muhammad
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.21/14315
Resumo: Artigo publicado em revista científica internacional
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spelling Trends and future research in electronic marketing: a bibliometric analysis of twenty yearsElectronic marketingBibliometric analysisCo-occurrenceBibliographic couplingArtigo publicado em revista científica internacionalElectronic marketing (eM) is a flourishing phenomenon that is gaining intense concern because of a significant impact on organizational performance. Over the past few decades, the relevance of eM has been observed in numerous fields (e.g., consumers, organizational strategy, advertisement, and overall philosophy of management to understand the insights globally). To effectively maneuver the field, all stakeholders, particularly academicians and practitioners, must comprehend the current position of the eM theory and practices for dynamic utilization. A systematic bibliometric analysis can serve this issue by providing a holistic view of the publication trend and its trajectory in terms of various themes, including citations and publication metrics. This study analyzes the bibliometric data from 2000 to 2019 to reveal the most productive countries, universities, authors, journals, and prolific publications in electronic marketing. To this end, VOS viewer software was used to visualize the mapping based on co-citation, bibliographic coupling (BC), and co-occurrence (CC). The primary addition of this research is to provide an overview of eM tendencies and paths that may help researchers know the tendencies and future research directions worldwide.MDPIRCIPLGAO, PengMeng, FanchenMata, Mário NunoMoleiro Martins, JoséIqbal, ShahidCorreia, Anabela BatistaDantas, RuiWaheed, AbdulXavier Rita, JoãoFarrukh, Muhammad2022-02-18T12:32:36Z2021-052021-05-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.21/14315engGao, P., Meng, F., Mata, M. N., Martins, J. M., Iqbal, S., Correia, A. B., Dantas, R. M., Waheed, A., Xavier Rita, J., & Farrukh, M. (2021). Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1667–1679. https://doi.org/10.3390/jtaer16050094https://doi.org/10.3390/jtaer16050094info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-08-03T10:10:17Zoai:repositorio.ipl.pt:10400.21/14315Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:22:08.427696Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Trends and future research in electronic marketing: a bibliometric analysis of twenty years
title Trends and future research in electronic marketing: a bibliometric analysis of twenty years
spellingShingle Trends and future research in electronic marketing: a bibliometric analysis of twenty years
GAO, Peng
Electronic marketing
Bibliometric analysis
Co-occurrence
Bibliographic coupling
title_short Trends and future research in electronic marketing: a bibliometric analysis of twenty years
title_full Trends and future research in electronic marketing: a bibliometric analysis of twenty years
title_fullStr Trends and future research in electronic marketing: a bibliometric analysis of twenty years
title_full_unstemmed Trends and future research in electronic marketing: a bibliometric analysis of twenty years
title_sort Trends and future research in electronic marketing: a bibliometric analysis of twenty years
author GAO, Peng
author_facet GAO, Peng
Meng, Fanchen
Mata, Mário Nuno
Moleiro Martins, José
Iqbal, Shahid
Correia, Anabela Batista
Dantas, Rui
Waheed, Abdul
Xavier Rita, João
Farrukh, Muhammad
author_role author
author2 Meng, Fanchen
Mata, Mário Nuno
Moleiro Martins, José
Iqbal, Shahid
Correia, Anabela Batista
Dantas, Rui
Waheed, Abdul
Xavier Rita, João
Farrukh, Muhammad
author2_role author
author
author
author
author
author
author
author
author
dc.contributor.none.fl_str_mv RCIPL
dc.contributor.author.fl_str_mv GAO, Peng
Meng, Fanchen
Mata, Mário Nuno
Moleiro Martins, José
Iqbal, Shahid
Correia, Anabela Batista
Dantas, Rui
Waheed, Abdul
Xavier Rita, João
Farrukh, Muhammad
dc.subject.por.fl_str_mv Electronic marketing
Bibliometric analysis
Co-occurrence
Bibliographic coupling
topic Electronic marketing
Bibliometric analysis
Co-occurrence
Bibliographic coupling
description Artigo publicado em revista científica internacional
publishDate 2021
dc.date.none.fl_str_mv 2021-05
2021-05-01T00:00:00Z
2022-02-18T12:32:36Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.21/14315
url http://hdl.handle.net/10400.21/14315
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Gao, P., Meng, F., Mata, M. N., Martins, J. M., Iqbal, S., Correia, A. B., Dantas, R. M., Waheed, A., Xavier Rita, J., & Farrukh, M. (2021). Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1667–1679. https://doi.org/10.3390/jtaer16050094
https://doi.org/10.3390/jtaer16050094
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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