Trends and future research in electronic marketing: a bibliometric analysis of twenty years
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Outros Autores: | , , , , , , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.21/14315 |
Resumo: | Artigo publicado em revista científica internacional |
id |
RCAP_0c0d180868368647912e62c8951365ed |
---|---|
oai_identifier_str |
oai:repositorio.ipl.pt:10400.21/14315 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Trends and future research in electronic marketing: a bibliometric analysis of twenty yearsElectronic marketingBibliometric analysisCo-occurrenceBibliographic couplingArtigo publicado em revista científica internacionalElectronic marketing (eM) is a flourishing phenomenon that is gaining intense concern because of a significant impact on organizational performance. Over the past few decades, the relevance of eM has been observed in numerous fields (e.g., consumers, organizational strategy, advertisement, and overall philosophy of management to understand the insights globally). To effectively maneuver the field, all stakeholders, particularly academicians and practitioners, must comprehend the current position of the eM theory and practices for dynamic utilization. A systematic bibliometric analysis can serve this issue by providing a holistic view of the publication trend and its trajectory in terms of various themes, including citations and publication metrics. This study analyzes the bibliometric data from 2000 to 2019 to reveal the most productive countries, universities, authors, journals, and prolific publications in electronic marketing. To this end, VOS viewer software was used to visualize the mapping based on co-citation, bibliographic coupling (BC), and co-occurrence (CC). The primary addition of this research is to provide an overview of eM tendencies and paths that may help researchers know the tendencies and future research directions worldwide.MDPIRCIPLGAO, PengMeng, FanchenMata, Mário NunoMoleiro Martins, JoséIqbal, ShahidCorreia, Anabela BatistaDantas, RuiWaheed, AbdulXavier Rita, JoãoFarrukh, Muhammad2022-02-18T12:32:36Z2021-052021-05-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.21/14315engGao, P., Meng, F., Mata, M. N., Martins, J. M., Iqbal, S., Correia, A. B., Dantas, R. M., Waheed, A., Xavier Rita, J., & Farrukh, M. (2021). Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1667–1679. https://doi.org/10.3390/jtaer16050094https://doi.org/10.3390/jtaer16050094info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-08-03T10:10:17Zoai:repositorio.ipl.pt:10400.21/14315Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:22:08.427696Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Trends and future research in electronic marketing: a bibliometric analysis of twenty years |
title |
Trends and future research in electronic marketing: a bibliometric analysis of twenty years |
spellingShingle |
Trends and future research in electronic marketing: a bibliometric analysis of twenty years GAO, Peng Electronic marketing Bibliometric analysis Co-occurrence Bibliographic coupling |
title_short |
Trends and future research in electronic marketing: a bibliometric analysis of twenty years |
title_full |
Trends and future research in electronic marketing: a bibliometric analysis of twenty years |
title_fullStr |
Trends and future research in electronic marketing: a bibliometric analysis of twenty years |
title_full_unstemmed |
Trends and future research in electronic marketing: a bibliometric analysis of twenty years |
title_sort |
Trends and future research in electronic marketing: a bibliometric analysis of twenty years |
author |
GAO, Peng |
author_facet |
GAO, Peng Meng, Fanchen Mata, Mário Nuno Moleiro Martins, José Iqbal, Shahid Correia, Anabela Batista Dantas, Rui Waheed, Abdul Xavier Rita, João Farrukh, Muhammad |
author_role |
author |
author2 |
Meng, Fanchen Mata, Mário Nuno Moleiro Martins, José Iqbal, Shahid Correia, Anabela Batista Dantas, Rui Waheed, Abdul Xavier Rita, João Farrukh, Muhammad |
author2_role |
author author author author author author author author author |
dc.contributor.none.fl_str_mv |
RCIPL |
dc.contributor.author.fl_str_mv |
GAO, Peng Meng, Fanchen Mata, Mário Nuno Moleiro Martins, José Iqbal, Shahid Correia, Anabela Batista Dantas, Rui Waheed, Abdul Xavier Rita, João Farrukh, Muhammad |
dc.subject.por.fl_str_mv |
Electronic marketing Bibliometric analysis Co-occurrence Bibliographic coupling |
topic |
Electronic marketing Bibliometric analysis Co-occurrence Bibliographic coupling |
description |
Artigo publicado em revista científica internacional |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-05 2021-05-01T00:00:00Z 2022-02-18T12:32:36Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.21/14315 |
url |
http://hdl.handle.net/10400.21/14315 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Gao, P., Meng, F., Mata, M. N., Martins, J. M., Iqbal, S., Correia, A. B., Dantas, R. M., Waheed, A., Xavier Rita, J., & Farrukh, M. (2021). Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1667–1679. https://doi.org/10.3390/jtaer16050094 https://doi.org/10.3390/jtaer16050094 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
MDPI |
publisher.none.fl_str_mv |
MDPI |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799133492767883264 |