Testing the waters In South Korea: internationalization of Sea & Sun Electronics to the South Korean market

Detalhes bibliográficos
Autor(a) principal: Kovacevic, Linda Joana
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/24135
Resumo: Sea & Sun Electronics, a German developer and manufacturer of water measurement instrumenta-tion, has successfully leveraged worldwide growth in the market by expanding its international operations. As recent expansion has taken place in Asia, the purpose of this work project is to identify the next Asian target market for Sea & Sun. A scoring model, taking into account relevant macro and micro-criteria, proposes South Korea as the most attractive country. Further, direct ex-porting via a domestic sales agent is found to be the most appropriate entry mode to South Korea. These findings are complemented by a financial and risk analysis.
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spelling Testing the waters In South Korea: internationalization of Sea & Sun Electronics to the South Korean marketSea & sun electronicsInternationalizationWater measurementSouth koreaDomínio/Área Científica::Ciências Sociais::Economia e GestãoSea & Sun Electronics, a German developer and manufacturer of water measurement instrumenta-tion, has successfully leveraged worldwide growth in the market by expanding its international operations. As recent expansion has taken place in Asia, the purpose of this work project is to identify the next Asian target market for Sea & Sun. A scoring model, taking into account relevant macro and micro-criteria, proposes South Korea as the most attractive country. Further, direct ex-porting via a domestic sales agent is found to be the most appropriate entry mode to South Korea. These findings are complemented by a financial and risk analysis.Alves, SaraRUNKovacevic, Linda Joana2019-01-20T01:30:29Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/24135TID:201715295enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:12:30Zoai:run.unl.pt:10362/24135Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:59.754212Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Testing the waters In South Korea: internationalization of Sea & Sun Electronics to the South Korean market
title Testing the waters In South Korea: internationalization of Sea & Sun Electronics to the South Korean market
spellingShingle Testing the waters In South Korea: internationalization of Sea & Sun Electronics to the South Korean market
Kovacevic, Linda Joana
Sea & sun electronics
Internationalization
Water measurement
South korea
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Testing the waters In South Korea: internationalization of Sea & Sun Electronics to the South Korean market
title_full Testing the waters In South Korea: internationalization of Sea & Sun Electronics to the South Korean market
title_fullStr Testing the waters In South Korea: internationalization of Sea & Sun Electronics to the South Korean market
title_full_unstemmed Testing the waters In South Korea: internationalization of Sea & Sun Electronics to the South Korean market
title_sort Testing the waters In South Korea: internationalization of Sea & Sun Electronics to the South Korean market
author Kovacevic, Linda Joana
author_facet Kovacevic, Linda Joana
author_role author
dc.contributor.none.fl_str_mv Alves, Sara
RUN
dc.contributor.author.fl_str_mv Kovacevic, Linda Joana
dc.subject.por.fl_str_mv Sea & sun electronics
Internationalization
Water measurement
South korea
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sea & sun electronics
Internationalization
Water measurement
South korea
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Sea & Sun Electronics, a German developer and manufacturer of water measurement instrumenta-tion, has successfully leveraged worldwide growth in the market by expanding its international operations. As recent expansion has taken place in Asia, the purpose of this work project is to identify the next Asian target market for Sea & Sun. A scoring model, taking into account relevant macro and micro-criteria, proposes South Korea as the most attractive country. Further, direct ex-porting via a domestic sales agent is found to be the most appropriate entry mode to South Korea. These findings are complemented by a financial and risk analysis.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-20
2017-01-20T00:00:00Z
2019-01-20T01:30:29Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/24135
TID:201715295
url http://hdl.handle.net/10362/24135
identifier_str_mv TID:201715295
dc.language.iso.fl_str_mv eng
language eng
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application/pdf
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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