Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketing
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | spa |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://hdl.handle.net/10216/139588 |
Resumo: | Social and individual awareness of aspects related to sustainability has given rise to the appearance of a new style of consumption that is more conscious and focused on the quality and quality of products beyond quantity. In addition, there is a growing trend towards the demand for goods linked to memories or feelings of rootedness. Academic literature has echoed these trends. Among the published works are those of retro marketing, also called nostalgia marketing. Studies on retromarketing have grown notably in recent years, as has its business use linked to the push-in demand for retro / vintage products. In this sense, the objective of this article is dual since it both proposes an approach to the state of the question and an ad hoc bibliometric analysis. Bibliometrics is enriching because it sheds light on the number of documents, citations, authors, network densities, areas of knowledge, types of publication, and other items. In the present case and from the results obtained in the Scopus and Web of Science databases, retromarketing studies are increasing, mostly located in Business and Management, and a concentration on the number of authors investigating this motive |
id |
RCAP_0df40ffda36fa3afe595c1f002026486 |
---|---|
oai_identifier_str |
oai:repositorio-aberto.up.pt:10216/139588 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketingCiências da comunicaçãoCommunication sciencesSocial and individual awareness of aspects related to sustainability has given rise to the appearance of a new style of consumption that is more conscious and focused on the quality and quality of products beyond quantity. In addition, there is a growing trend towards the demand for goods linked to memories or feelings of rootedness. Academic literature has echoed these trends. Among the published works are those of retro marketing, also called nostalgia marketing. Studies on retromarketing have grown notably in recent years, as has its business use linked to the push-in demand for retro / vintage products. In this sense, the objective of this article is dual since it both proposes an approach to the state of the question and an ad hoc bibliometric analysis. Bibliometrics is enriching because it sheds light on the number of documents, citations, authors, network densities, areas of knowledge, types of publication, and other items. In the present case and from the results obtained in the Scopus and Web of Science databases, retromarketing studies are increasing, mostly located in Business and Management, and a concentration on the number of authors investigating this motive2021-072021-07-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10216/139588spa2174-3835Membiela Pollán, Matías EnriquePicatoste-Novo, XoseFaustino, Pauloinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-29T12:43:11Zoai:repositorio-aberto.up.pt:10216/139588Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:25:22.509098Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketing |
title |
Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketing |
spellingShingle |
Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketing Membiela Pollán, Matías Enrique Ciências da comunicação Communication sciences |
title_short |
Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketing |
title_full |
Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketing |
title_fullStr |
Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketing |
title_full_unstemmed |
Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketing |
title_sort |
Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketing |
author |
Membiela Pollán, Matías Enrique |
author_facet |
Membiela Pollán, Matías Enrique Picatoste-Novo, Xose Faustino, Paulo |
author_role |
author |
author2 |
Picatoste-Novo, Xose Faustino, Paulo |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Membiela Pollán, Matías Enrique Picatoste-Novo, Xose Faustino, Paulo |
dc.subject.por.fl_str_mv |
Ciências da comunicação Communication sciences |
topic |
Ciências da comunicação Communication sciences |
description |
Social and individual awareness of aspects related to sustainability has given rise to the appearance of a new style of consumption that is more conscious and focused on the quality and quality of products beyond quantity. In addition, there is a growing trend towards the demand for goods linked to memories or feelings of rootedness. Academic literature has echoed these trends. Among the published works are those of retro marketing, also called nostalgia marketing. Studies on retromarketing have grown notably in recent years, as has its business use linked to the push-in demand for retro / vintage products. In this sense, the objective of this article is dual since it both proposes an approach to the state of the question and an ad hoc bibliometric analysis. Bibliometrics is enriching because it sheds light on the number of documents, citations, authors, network densities, areas of knowledge, types of publication, and other items. In the present case and from the results obtained in the Scopus and Web of Science databases, retromarketing studies are increasing, mostly located in Business and Management, and a concentration on the number of authors investigating this motive |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-07 2021-07-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://hdl.handle.net/10216/139588 |
url |
https://hdl.handle.net/10216/139588 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.none.fl_str_mv |
2174-3835 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799135558578995201 |