Olive oil tourism in southern Europe: proposals for tourism development of olive grove rural areas

• Autor(a) principal: Campón-Cerro, Ana María
• Data de Publicação: 2014
• Outros Autores: Di-Clemente, Elide, Hernández-Mogollón, José Manuel, Salvo, Paola de, Calzati, Viviana
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.34624/rtd.v4i21/22.12217

For many European destinations the binomial ‘typical product-tourism’ is becoming a trigger tool for rural development. This work focuses on highlighting the tourist potential of the olive oil. This product boasts a strong cultural identity that can be exploited for tourism diversification of the olive grove rural areas. The objective of this work is to put forward a proposal for the development of these areas from an integral, sustainable and participative perspective. A tourism management model that can be applied to the olive groves areas of southern Europe is proposed. The foreseeable results would allow the improvement of local economy, agricultural sector and tourism, as well as other indirect benefits associated with the enhancement of the quality of life of the local community.