The flying man’s journey : evolution of the multimedia market
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/17374 |
Resumo: | In the year 1999 and 2000, Nikon and Canon launched the first digital single-lens reflex camera (DSLR’s), and some years later the first DSRL shooting full high definition (HD) video was on the market at an extremely affordable price. Along with the Internet boom and the era of social networks, the multimedia market suffered a dramatic change. Knowledge and equipment became much more accessible, and companies started to see innovative and creative multimedia projects done by individual young enthusiasts that reached larger audiences with extremely low budgets, through the electronic word of mouth on the Internet. Web Marketing became one of the most important marketing tools available for companies. This dissertation focuses on the evolution of the multimedia market, and how Internet and technology affected it, by creating a new market for online content. By making a parallel of a young business student’s path and his market research efforts, the study concludes that there is an open space on Web marketing market and investigates how can the student capitalize on his skills by properly introducing a new brand and concept into the market. |
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The flying man’s journey : evolution of the multimedia marketDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn the year 1999 and 2000, Nikon and Canon launched the first digital single-lens reflex camera (DSLR’s), and some years later the first DSRL shooting full high definition (HD) video was on the market at an extremely affordable price. Along with the Internet boom and the era of social networks, the multimedia market suffered a dramatic change. Knowledge and equipment became much more accessible, and companies started to see innovative and creative multimedia projects done by individual young enthusiasts that reached larger audiences with extremely low budgets, through the electronic word of mouth on the Internet. Web Marketing became one of the most important marketing tools available for companies. This dissertation focuses on the evolution of the multimedia market, and how Internet and technology affected it, by creating a new market for online content. By making a parallel of a young business student’s path and his market research efforts, the study concludes that there is an open space on Web marketing market and investigates how can the student capitalize on his skills by properly introducing a new brand and concept into the market.No ano de 1999 e 2000, a marca Nikon e Canon lançam no mercado a primeira câmara digital reflex de lente única ( DSLR’s ), e uns anos mais tarde é lançada a primeira DSLR a filmar em alta definição (HD) a um preço extremamente acessível. A era da Internet e das redes sócias veio revolucionar o mercado multimédia. O equipamento e o “know-how”, que eram anteriormente difíceis de obter, tornaram-se baratos e acessíveis, e as empresas começaram a ver projetos inovadores no mercado produzidos por jovens criativos com poucos meios, mas que se tornavam extremamente eficazes atingindo um público enorme e com orçamentos baixos devido à estrutura dos produtores. No entanto mostravam-se eficientes e eficazes parte devido a partilhas e a boca a boca electrónica nas redes sociais. O Web marketing tornou-se uma das ferramentas de marketing mais importantes e utilizadas pelas empresas Esta dissertação centra-se na evolução do mercado de multimédia, e como a Internet e evolução da tecnologia o afetou , através da criação de um novo mercado de conteúdos online. Utilizando o exemplo do progresso de um jovem estudante de gestão como metáfora e fazendo um paralelo com o seu estudo de mercado, a tese visa encontrar a melhor maneira de capitalizar as habilitações do jovem com uma devida introdução da sua marca e conceito no mercado.Celeste, PedroVeritati - Repositório Institucional da Universidade Católica PortuguesaRibeiro, Guilherme Ivens Ferraz de Melo2015-04-29T09:16:23Z2014-07-0320142014-07-03T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/17374TID:201123002enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-07T01:32:44Zoai:repositorio.ucp.pt:10400.14/17374Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:14:36.333069Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The flying man’s journey : evolution of the multimedia market |
title |
The flying man’s journey : evolution of the multimedia market |
spellingShingle |
The flying man’s journey : evolution of the multimedia market Ribeiro, Guilherme Ivens Ferraz de Melo Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The flying man’s journey : evolution of the multimedia market |
title_full |
The flying man’s journey : evolution of the multimedia market |
title_fullStr |
The flying man’s journey : evolution of the multimedia market |
title_full_unstemmed |
The flying man’s journey : evolution of the multimedia market |
title_sort |
The flying man’s journey : evolution of the multimedia market |
author |
Ribeiro, Guilherme Ivens Ferraz de Melo |
author_facet |
Ribeiro, Guilherme Ivens Ferraz de Melo |
author_role |
author |
dc.contributor.none.fl_str_mv |
Celeste, Pedro Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Ribeiro, Guilherme Ivens Ferraz de Melo |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
In the year 1999 and 2000, Nikon and Canon launched the first digital single-lens reflex camera (DSLR’s), and some years later the first DSRL shooting full high definition (HD) video was on the market at an extremely affordable price. Along with the Internet boom and the era of social networks, the multimedia market suffered a dramatic change. Knowledge and equipment became much more accessible, and companies started to see innovative and creative multimedia projects done by individual young enthusiasts that reached larger audiences with extremely low budgets, through the electronic word of mouth on the Internet. Web Marketing became one of the most important marketing tools available for companies. This dissertation focuses on the evolution of the multimedia market, and how Internet and technology affected it, by creating a new market for online content. By making a parallel of a young business student’s path and his market research efforts, the study concludes that there is an open space on Web marketing market and investigates how can the student capitalize on his skills by properly introducing a new brand and concept into the market. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-07-03 2014 2014-07-03T00:00:00Z 2015-04-29T09:16:23Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/17374 TID:201123002 |
url |
http://hdl.handle.net/10400.14/17374 |
identifier_str_mv |
TID:201123002 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799131824860954624 |