"Hey, google": a journey into the voice assistant market

Detalhes bibliográficos
Autor(a) principal: Centimeri, Margherita
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/137994
Resumo: In this work project we present the case study of Google and the voice assistant market as well as an analysis of the case. In the first section we investigate the evolution of the voice assistant market, with particular attention to Google and its main competitors, Amazon, and Apple. Based on existing literature, in the second part we focus on the smart speakers’ market, where Google plays a leading role. The analysis highlights the limitations of Google’s business model in such a market, providing arguments for which it is reasonable to think that Google should cannibalize its business model in order not to be doomed to fail.
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spelling "Hey, google": a journey into the voice assistant marketStrategyCase-studyDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn this work project we present the case study of Google and the voice assistant market as well as an analysis of the case. In the first section we investigate the evolution of the voice assistant market, with particular attention to Google and its main competitors, Amazon, and Apple. Based on existing literature, in the second part we focus on the smart speakers’ market, where Google plays a leading role. The analysis highlights the limitations of Google’s business model in such a market, providing arguments for which it is reasonable to think that Google should cannibalize its business model in order not to be doomed to fail.Costa, Luís de AlmeidaRUNCentimeri, Margherita2022-05-16T14:41:09Z2021-06-292021-05-212021-06-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/137994TID:202837246enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:15:22Zoai:run.unl.pt:10362/137994Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:48:55.644219Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv "Hey, google": a journey into the voice assistant market
title "Hey, google": a journey into the voice assistant market
spellingShingle "Hey, google": a journey into the voice assistant market
Centimeri, Margherita
Strategy
Case-study
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short "Hey, google": a journey into the voice assistant market
title_full "Hey, google": a journey into the voice assistant market
title_fullStr "Hey, google": a journey into the voice assistant market
title_full_unstemmed "Hey, google": a journey into the voice assistant market
title_sort "Hey, google": a journey into the voice assistant market
author Centimeri, Margherita
author_facet Centimeri, Margherita
author_role author
dc.contributor.none.fl_str_mv Costa, Luís de Almeida
RUN
dc.contributor.author.fl_str_mv Centimeri, Margherita
dc.subject.por.fl_str_mv Strategy
Case-study
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Case-study
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description In this work project we present the case study of Google and the voice assistant market as well as an analysis of the case. In the first section we investigate the evolution of the voice assistant market, with particular attention to Google and its main competitors, Amazon, and Apple. Based on existing literature, in the second part we focus on the smart speakers’ market, where Google plays a leading role. The analysis highlights the limitations of Google’s business model in such a market, providing arguments for which it is reasonable to think that Google should cannibalize its business model in order not to be doomed to fail.
publishDate 2021
dc.date.none.fl_str_mv 2021-06-29
2021-05-21
2021-06-29T00:00:00Z
2022-05-16T14:41:09Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/137994
TID:202837246
url http://hdl.handle.net/10362/137994
identifier_str_mv TID:202837246
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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