How the Union of European Football Associations (UEFA) plays the game: communicate football's social responsibility
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://hdl.handle.net/10216/145643 |
Resumo: | In this article, we seek to analyze how the Union of European Football Associations (UEFA) communicates on the social network Facebook, considering social responsibility issues. Based on the idea that sport in general, and football, in particular, can play an essential role in social transformation, we try to understand whether football's governing body in Europe has used digital social networks to communicate actions aligned with the 17 Sustainable Development Goals (SDGs). To achieve this objective, we use a mixed methodology, which determines the nature of the research as qualiquantitative with the use of the content analysis technique in a particular case study since it specifically analyzes the UEFA Facebook page and 257 publications made during the year 2021. Thus, we seek to understand if the institution plays the game concerning social responsibility and what contents and objectives stand out in this communication. |
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How the Union of European Football Associations (UEFA) plays the game: communicate football's social responsibilityCiências da comunicaçãoCommunication sciencesIn this article, we seek to analyze how the Union of European Football Associations (UEFA) communicates on the social network Facebook, considering social responsibility issues. Based on the idea that sport in general, and football, in particular, can play an essential role in social transformation, we try to understand whether football's governing body in Europe has used digital social networks to communicate actions aligned with the 17 Sustainable Development Goals (SDGs). To achieve this objective, we use a mixed methodology, which determines the nature of the research as qualiquantitative with the use of the content analysis technique in a particular case study since it specifically analyzes the UEFA Facebook page and 257 publications made during the year 2021. Thus, we seek to understand if the institution plays the game concerning social responsibility and what contents and objectives stand out in this communication.20222022-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10216/145643eng2340-841310.17502/mrcs.v10i2.593Rocha, Fernando Jesús daMorais, Ricardoinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-29T14:31:48Zoai:repositorio-aberto.up.pt:10216/145643Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:03:13.868764Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
How the Union of European Football Associations (UEFA) plays the game: communicate football's social responsibility |
title |
How the Union of European Football Associations (UEFA) plays the game: communicate football's social responsibility |
spellingShingle |
How the Union of European Football Associations (UEFA) plays the game: communicate football's social responsibility Rocha, Fernando Jesús da Ciências da comunicação Communication sciences |
title_short |
How the Union of European Football Associations (UEFA) plays the game: communicate football's social responsibility |
title_full |
How the Union of European Football Associations (UEFA) plays the game: communicate football's social responsibility |
title_fullStr |
How the Union of European Football Associations (UEFA) plays the game: communicate football's social responsibility |
title_full_unstemmed |
How the Union of European Football Associations (UEFA) plays the game: communicate football's social responsibility |
title_sort |
How the Union of European Football Associations (UEFA) plays the game: communicate football's social responsibility |
author |
Rocha, Fernando Jesús da |
author_facet |
Rocha, Fernando Jesús da Morais, Ricardo |
author_role |
author |
author2 |
Morais, Ricardo |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Rocha, Fernando Jesús da Morais, Ricardo |
dc.subject.por.fl_str_mv |
Ciências da comunicação Communication sciences |
topic |
Ciências da comunicação Communication sciences |
description |
In this article, we seek to analyze how the Union of European Football Associations (UEFA) communicates on the social network Facebook, considering social responsibility issues. Based on the idea that sport in general, and football, in particular, can play an essential role in social transformation, we try to understand whether football's governing body in Europe has used digital social networks to communicate actions aligned with the 17 Sustainable Development Goals (SDGs). To achieve this objective, we use a mixed methodology, which determines the nature of the research as qualiquantitative with the use of the content analysis technique in a particular case study since it specifically analyzes the UEFA Facebook page and 257 publications made during the year 2021. Thus, we seek to understand if the institution plays the game concerning social responsibility and what contents and objectives stand out in this communication. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022 2022-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://hdl.handle.net/10216/145643 |
url |
https://hdl.handle.net/10216/145643 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2340-8413 10.17502/mrcs.v10i2.593 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799135957237104641 |