The role of sustainability in the purchase intention of small kitchen appliances : the Benelux case

• Autor(a) principal: Anzini, Riccardo
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/42357
• topic: Sustainability; Small kitchen appliances; Purchase decision making; Benelux; Sustentabilidade; Pequenos eletrodomésticos de cozinha; Tomada de decisão de compra; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Small kitchen appliances are integral parts of our households, and many businesses started to introduce kitchen appliances in the market with sustainable features. This is why more and more consumers want their households to be sustainable in terms of consumptions and they care about the materials of the appliances standing for instance. However, there are few studies on the purchase intention of sustainable small kitchen appliances. For this reason, this dissertation aims at understanding what are the main drivers, barriers, and potential user profiles when it comes to the adoption of sustainable small kitchen appliances for Benelux consumers. After an overview on the market dynamics and a brief competitive benchmark analysis, a literature review has been conducted, then a research framework has been built. Interviews have been used to develop hypotheses as a way of answering to the research questions of this dissertation while an online questionnaire has been created to collect data to be subsequently analyzed. The results show that brand image, energy efficient features and price considerations are key for Benelux consumers. Also, relevant considerations are done based on consumers’ gender, age, and education. Finally, some managerial implications are highlighted for small kitchen appliance companies.